We are looking for a highly analytical, data-driven, and results-oriented CRO & Lifecycle Marketing Specialist to optimize user journeys, improve conversion rates, and drive revenue growth across our digital products and platforms.
This role combines Conversion Rate Optimization (CRO), Customer Lifecycle Marketing, CRM, and Marketing Automation to turn user behavior and customer insights into measurable business results.
The ideal candidate has hands-on experience analyzing conversion funnels, running A/B tests, building automated customer journeys, and developing personalized marketing campaigns that improve acquisition-to-purchase conversion, engagement, retention, and customer lifetime value.
We are looking for someone who can both identify growth opportunities through data and independently execute strategies to capture those opportunities.
Key ResponsibilitiesConversion Rate Optimization (CRO)
- * Analyze user behavior, conversion funnels, and customer journeys to identify friction points and opportunities for improvement.
- Develop and execute CRO strategies to improve website and application conversion rates.
- Plan, implement, and evaluate A/B tests and multivariate experiments across landing pages, user flows, messaging, and calls to action.
- Optimize registration, onboarding, checkout, and other key conversion funnels.
- Use behavioral analytics, heatmaps, session recordings, and funnel analysis to understand user interactions.
- Collaborate with Product, UX/UI, and Development teams to implement conversion-focused improvements.
- Develop hypotheses, prioritize experiments, and measure their impact on conversion rates and revenue.
CRM & Marketing Automation
- * Design, build, and optimize automated marketing workflows across email, WhatsApp, SMS, and push notifications.
- Develop behavior-triggered campaigns based on user activity, engagement, purchase behavior, and lifecycle stages.
- Implement automated onboarding, lead nurturing, abandoned checkout recovery, re-engagement, upselling, and cross-selling journeys.
- Manage CRM platforms, marketing automation tools, audience segmentation, and campaign workflows.
- Collaborate with developers to integrate CRM systems with websites, applications, APIs, webhooks, and internal databases.
- Ensure automation accuracy, data quality, deliverability, and compliance with communication preferences.
Customer Lifecycle & Retention Marketing
- * Develop lifecycle marketing strategies covering activation, conversion, engagement, retention, and reactivation.
- Segment audiences based on user behavior, demographics, engagement, purchase history, and customer value.
- Create personalized customer journeys designed to improve engagement and increase conversions.
- Develop retention and win-back strategies to reduce churn and increase customer lifetime value.
- Identify opportunities to improve repeat purchases, upselling, and cross-selling.
- Continuously optimize communication timing, frequency, messaging, and targeting.
Growth Analytics & Experimentation
- * Monitor user behavior, conversion rates, funnel performance, and lifecycle marketing effectiveness.
- Build dashboards to track key conversion, engagement, retention, and revenue metrics.
- Conduct cohort analysis and identify trends across different customer segments.
- Run controlled experiments to measure the incremental impact of CRO and lifecycle initiatives.
- Analyze campaign performance and translate insights into actionable recommendations.
- Collaborate with Growth, Marketing, Product, and Sales teams to align optimization initiatives with business objectives.
- Maintain a prioritized experimentation roadmap focused on measurable revenue growth.
Requirements* 2–4 years of experience in Conversion Rate Optimization, Growth Marketing, Lifecycle Marketing, CRM, or Marketing Automation.
* Demonstrated hands-on experience in both conversion optimization and automated lifecycle marketing.
* Strong understanding of conversion funnels, customer journeys, user behavior, and growth experimentation.
* Practical experience designing and executing A/B tests and analyzing results.
* Hands-on experience with CRM and marketing automation platforms such as HubSpot, Customer.io, Brevo, ActiveCampaign, Braze, Klaviyo, or similar tools.
* Experience with behavioral segmentation, event-triggered campaigns, and personalized marketing workflows.
* Proficiency with GA4, Google Tag Manager, Looker Studio, or similar analytics tools.
* Familiarity with behavioral analytics and CRO tools such as Microsoft Clarity, Hotjar, VWO, Optimizely, or similar platforms.
* Experience with email marketing, WhatsApp automation, and multichannel lifecycle campaigns.
* Ability to work with technical teams on event tracking, APIs, webhooks, and system integrations.
* Strong analytical thinking, problem-solving, and experimentation skills.
* Ability to independently manage optimization projects from analysis and hypothesis development through execution and measurement.
* Excellent communication skills in Arabic and English.
Preferred Qualifications
- * Experience working with SaaS, e-commerce, EdTech, or high-traffic digital platforms.
- Familiarity with SQL, Mixpanel, Amplitude, or customer data platforms.
- Experience with WhatsApp Business API and automation tools such as WATI.
- Understanding of UX principles, landing page optimization, and checkout optimization.
- Experience with customer cohort analysis, retention modeling, and marketing attribution.
- Familiarity with HTML, CSS, or basic JavaScript for tracking and experimentation.
- Proven experience improving conversion rates, retention, or revenue through measurable experiments.
Key Performance Indicators (KPIs)
- * Website and application conversion rate improvement.
- Funnel completion and checkout conversion rates.
- Incremental revenue generated through CRO and lifecycle initiatives.
- Automated customer journey conversion rates.
- Abandoned checkout recovery rate.
- Customer activation, retention, and reactivation rates.
- Repeat purchase rate and customer lifetime value.
- A/B testing velocity and validated experiment outcomes.
- CRM campaign performance and revenue contribution.
- Overall improvement in revenue per active user.
