‚ÄéYork Towers is the development arm of the York Holding Group. Through continuous research and the ability to predict emerging trends, the company keeps an edge over the market. Playing a leading role in driving the successful development and diversification of one of the most vital economic sectors, York Towers is committed to creating residential products across the country that provide residents with distinctive, universal, multicultural, and enriching lifestyles. York Towers is the exclusive developer of luxury real estate worldwide. The company aims to become a leading real estate player through an efficient business model and advanced technologies used for designing and construction. Since its establishment in 2016, York Towers has delivered 20 real estate properties and runs six dynamic projects. York Towers operates eight offices in five countries across three continents.
‎WE’RE HIRING | CREATIVE DIRECTOR — CONTENT & DIGITAL CAMPAIGNS
Creative Strategy | Art Direction | Video Production | Motion Graphics | Social Media Content
üìç Location:
üè¢ Industry: PropTech | AI | Real Estate Marketplace
üíº Employment: Full-Time | Senior Leadership
About the Opportunity
We are building a next-generation, AI-powered real estate marketplace in the UAE, transforming how people discover, evaluate, buy, sell, and rent properties.
We are looking for an exceptional Creative Director with a powerful creative vision, outstanding storytelling abilities, and the leadership skills to transform marketing strategies into unforgettable digital content.
We don’t need someone who simply approves designs or manages a content calendar.
We need a creative visionary who can turn business objectives into bold concepts, compelling stories, scroll-stopping visuals, high-performing videos, and digital campaigns that make people stop, watch, engage, remember, and take action.
You will lead the creative direction of our content team and establish the quality standards for everything our brand produces.
Your Mission
Build a world-class creative engine that makes our PropTech brand one of the most recognizable, engaging, and creatively distinctive real estate technology platforms in the UAE.
You will be responsible for the idea, concept, storytelling, visual direction, execution quality, and creative performance of our content across all channels.
Key Responsibilities
Translate marketing strategies and business objectives into original, compelling creative concepts.
Develop distinctive campaign ideas that differentiate our brand from conventional property portals.
Lead brainstorming, concept development, creative storytelling, and campaign direction.
Establish a recognizable visual language, brand personality, and creative identity across digital channels.
  * Short-form videos, Reels, TikToks, and YouTube Shorts.
  * Social media posts, carousels, and infographics.
  * Motion graphics, animations, and explainer videos.
  * High-impact advertising creatives and digital campaigns.
  * Brand storytelling, product demonstrations, and educational content.
  * AI-powered creative concepts and multimedia experiences.
Own creative briefs, storyboards, scripts, visual references, and production guidelines.
Ensure every deliverable meets exceptional standards of creativity, clarity, and execution.
Lead creative direction for video shoots, editing, animation, and post-production.
Guide videographers, editors, motion designers, and content creators.
Develop compelling opening hooks, storytelling structures, pacing, transitions, and calls to action.
Create platform-native video formats designed to capture attention and drive engagement.
Lead, mentor, and inspire graphic designers, motion designers, video editors, copywriters, and content creators.
Assign creative briefs, define expectations, provide precise feedback, and ensure outstanding delivery.
Establish a streamlined creative production process from concept to final approval.
Build a culture of originality, experimentation, accountability, and continuous improvement.
Collaborate closely with the Head of Growth & Performance Marketing.
Develop creative campaigns designed to support brand awareness, organic growth, customer acquisition, and conversions.
Analyze creative performance, audience retention, engagement, click-through rates, and conversion results.
Continuously test hooks, formats, messaging, visual concepts, and creative approaches.
Turn performance insights into stronger creative ideas rather than relying on aesthetics alone.
Explore and implement AI-assisted creative tools to accelerate ideation, content production, editing, and experimentation.
Use generative AI responsibly to create innovative visual concepts, storytelling formats, and production workflows.
Stay ahead of emerging content trends, creative technologies, and new social media formats.
Establish quality standards that ensure AI-assisted content remains distinctive, accurate, and consistent with the brand.
What We’re Looking For
7+ years of experience in creative direction, art direction, advertising, digital content, or multimedia production.
At least 3 years leading creative teams or directing multidisciplinary creative projects.
An exceptional portfolio demonstrating original creative ideas, campaigns, videos, motion graphics, and digital storytelling.
Strong understanding of Instagram, TikTok, YouTube, LinkedIn, and performance advertising creatives.
Excellent knowledge of visual storytelling, composition, typography, branding, and digital design.
Strong practical understanding of Adobe Creative Cloud, Figma, and modern video and motion production workflows.
Familiarity with AI-powered creative production tools.
Ability to write inspiring briefs, direct creative execution, and provide actionable feedback.
Experience working with technology companies, digital marketplaces, innovative brands, or creative agencies is highly desirable.
Knowledge of UAE/GCC audiences and Arabic content is a strong advantage.
What Success Looks Like
We will measure your impact through:
Originality, distinctiveness, and consistency of our creative output.
Quality of videos, carousels, motion graphics, and campaign concepts.
Audience engagement, video retention, content sharing, and organic reach.
Improved advertising creative performance and conversion rates.
Speed, reliability, and efficiency of creative production.
Ability to develop, lead, and elevate a high-performing creative team.
Measurable contribution to brand recognition and marketing growth.
Why Join Us?
This is an opportunity to shape the creative identity of an ambitious AI-powered PropTech company from an early stage.
You will have the freedom to introduce bold ideas, challenge traditional real estate marketing, experiment with emerging creative technologies, and build a content engine capable of competing with leading digital brands.
We offer a competitive compensation package and the opportunity to make a meaningful impact on the future of real estate technology.
