Job Overview
We are seeking a highly creative and hands-on Creative Director to lead visual direction and creative development across marketing campaigns and brand communications. The role combines creative leadership with strong execution capabilities, covering art direction, brand development, key visual creation, photography and video production, and AI-driven creative solutions.
Key Responsibilities
- Lead creative direction for marketing campaigns across digital, print, and in-store channels.
- Develop creative concepts, key visuals, and visual directions for campaigns, promotions, and seasonal activities.
- Translate marketing briefs into compelling visual concepts aligned with brand objectives.
- Maintain and develop brand identity, guidelines, typography, colors, and visual systems.
- Direct the visual style of social media content, promotional campaigns, and marketing materials.
- Lead the creative development and visual direction of private-label concepts.
- Direct photography, product shoots, photoshoots, and video productions.
- Personally develop high-level key visuals, visual compositions, and advanced photo retouching for key projects.
- Integrate AI tools into creative production, including image generation, visual development, and AI-generated video.
- Direct and review motion content, short-form videos, and campaign productions.
- Prepare and present creative concepts and campaign presentations.
- Review and approve final creative outputs to ensure quality and brand consistency.
- Lead, guide, and develop the creative team, providing constructive feedback and creative direction.
- Collaborate with marketing teams, external agencies, photographers, and production houses.
- Explore emerging creative technologies and AI workflows to improve creative quality and efficiency.
Requirements
- Bachelor's degree in a relevant discipline.
- 5–7 years of relevant professional experience in Creative Direction, Art Direction, or Graphic Design.
- Strong portfolio demonstrating creative concepts, campaign development, key visuals, and brand development.
- Excellent knowledge of design principles, branding, typography, and print design.
- Advanced proficiency in Adobe Photoshop and Illustrator.
- Strong skills in advanced retouching, compositing, and creative visualization.
- Experience in photography direction and video production.
- Practical knowledge of AI image and video creation tools.
- Strong leadership, communication, presentation, and time-management skills.
