job Title: Creative Copywriter
Department: Creative
Employment Type: Full-Time
Location: new cairo
Reporting To: Creative Director / Head of Creative
About the Role
We are looking for a Creative Copywriter with a passion for big ideas, sharp storytelling, and scroll-stopping content. You will be the voice behind our brands — crafting concepts, campaigns, scripts, and social content that connect with audiences and drive results. If you live and breathe culture, trends, and words, and you can turn a brief into a campaign that people actually talk about, we want to hear from you.
Key Responsibilities
Creative Concepting & Campaigns
- Develop big ideas and creative concepts for integrated 360 campaigns across digital, social, and traditional touchpoints.
- Write compelling taglines, campaign lines, scripts, captions, manifestos, and brand storytelling content.
- Collaborate with art directors, designers, strategists, and account teams to bring concepts to life from brief to execution.
- Pitch and defend creative ideas confidently to internal stakeholders and clients.
Content Creation & Social Media
- Create platform-specific content for Instagram, TikTok, Facebook, LinkedIn, YouTube, and emerging platforms.
- Develop and manage content calendars aligned with brand objectives and cultural moments.
- Write scripts for videos, reels, TikTok content, brand films, and activations.
- Adapt tone of voice and messaging across multiple brands while maintaining brand identity consistency.
- Stay ahead of emerging trends, cultural insights, and platform behaviors to keep content fresh and relevant.
Brand & Messaging
- Maintain a strong understanding of each brand's tone of voice, identity, and messaging guidelines.
- Ensure consistency and quality of copy across all touchpoints.
- Contribute to brand guidelines, tone-of-voice documents, and messaging frameworks.
Collaboration & Execution
- Manage multiple brands and projects simultaneously in a fast-paced agency environment.
- Work closely with cross-functional teams to deliver high-quality creative output under tight deadlines.
- Take feedback constructively and iterate quickly.
- Present work with clarity and conviction to clients and internal teams.
Experience & Qualifications
- 4–6+ years of experience in creative copywriting, content creation, or advertising within a creative or digital agency.
- Proven experience developing creative concepts and executing integrated 360 campaigns.
- Strong portfolio showcasing creative campaigns, social media content, scripts, and brand storytelling.
- Excellent command of Arabic (Egyptian dialect) and English — written and spoken.
- Solid understanding of digital marketing, social media trends, and audience behavior.
Creative & Technical Skills
- Exceptional creative writing, storytelling, and conceptual thinking skills.
- Ability to develop big ideas, campaign concepts, taglines, scripts, captions, and engaging social media content.
- Strong knowledge of Instagram, TikTok, Facebook, LinkedIn, and YouTube.
- Experience writing scripts for video and social content.
- Ability to create content calendars and develop platform-specific content.
- Strong understanding of brand identity, tone of voice, and messaging consistency.
- Awareness of emerging trends and cultural insights.
Personal & Professional Skills
- Strong conceptual and out-of-the-box thinking.
- Excellent presentation and communication skills, with the ability to pitch and defend creative ideas.
- Ability to manage multiple brands and projects simultaneously.
- Strong attention to detail and commitment to high-quality creative output.
- Ability to work under tight deadlines in a fast-paced agency environment.
- Proactive, collaborative, and open to feedback.
What We Offer
- A creative, fast-paced environment where ideas are valued and rewarded.
- The opportunity to work on diverse brands and integrated campaigns across platforms.
- Competitive salary and benefits package.
- Career growth and development opportunities within a collaborative creative team.
- A culture that celebrates creativity, curiosity, and bold thinking.
