Country Head of Marketing, Egypt
Location: Cairo, Egypt (On-site)
Department: Marketing
About us
We are a fast-growing premium lifestyle brand with a strong e-commerce business and an established presence across the GCC, MENA and the UK. Our customers come to us for quality, design and a service experience that feels considered at every touchpoint. Egypt is a key growth market for us, and we are investing in it.
The opportunity
This is a senior country leadership role with full ownership. You will lead marketing in Egypt end to end: the strategy, the plan, the budget and the team. You will turn the global strategy and brand platform into work that is relevant to Egyptian customers, and grow the brand's position in the premium segment while keeping it consistent everywhere it shows up.
What you will do
Country Strategy & Plan
• Build the annual Egypt marketing plan aligned to the global plan and the company's growth targets
• Execute the global 360° marketing plan in-market, across always-on activity and seasonal peaks
• Localise global campaigns and brand platforms for Egyptian customers without changing the brand identity
• Define the local marketing calendar around the cultural and seasonal moments that matter in the market
Brand Awareness & Recognition
• Lift brand awareness and consideration in Egypt, with a focus on the premium segment
• Direct the influencer and creator programme on the platforms Egyptian customers use most, including Instagram, TikTok and Facebook
• Make sure creative works in Arabic first, with the right Egyptian tone, dialect and cultural references
• Protect brand consistency in every local execution
Partnerships & Activation
• Own local partnerships, sponsorships and offline activations, from business case to post-campaign review
• Make sure every partnership has clear KPIs, an approved budget and a measured result
Performance, Governance & Budget
• Run a weekly performance review and act on gaps within the week
• Write and approve campaign briefs with objectives, KPIs, budget, timeline and owners
• Manage the Egypt marketing budget against plan and explain variances to Global Marketing
• Make sure advertising and influencer work meets Egyptian regulations
Team Leadership
• Lead, hire and develop the Egypt marketing team with clear goals and regular feedback
• Build succession for every critical role
• Manage external agencies and hold them to quality and timelines
What success looks like
Local marketing ROI, sell-through and awareness growing against plan, partnerships that deliver measurable value, a brand that looks and feels the same in every execution, and a strong team with succession in place.
What we are looking for
• 8 to 11 years in marketing, including senior leadership of a market
• Background in premium retail, luxury, beauty, fashion, lifestyle, hospitality or consumer e-commerce
• Proven ownership of a country marketing plan and budget
• Strong knowledge of Egyptian customers, media, influencer landscape and advertising regulations
• Comfortable with data, dashboards and performance reviews
• Experience building and leading a marketing team and managing agencies
• Fluent Arabic and English, written and spoken
• Bachelor's degree in Marketing, Business or a related field; Master's an advantage
Who you are
• You set the standard for the market and hold the team to it
• You think in quarters and years at the same time
• You make the local calls with confidence and own the outcome
• You build people and leave the team stronger than you found it
Why join us
You will lead marketing in a key growth market with a strong global brand behind you, a team to shape and real room to make a visible impact. If you want to build a premium brand that Egyptian customers recognise and choose, we would like to meet you.
