We are looking for a talented Arabic SEO Content Writer who understands the GCC audience, particularly Saudi Arabia, and can create high-quality, search-optimized content that attracts organic traffic, increases engagement, and drives course enrollments and certificate purchases.
Key Responsibilities
- * Develop and execute an SEO-driven content strategy targeting Saudi Arabia, UAE, and other GCC markets.
- Write engaging, high-quality Arabic content for course pages, category pages, landing pages, blog articles, and educational resources.
- Conduct keyword research focused on GCC search behavior, user intent, and regional terminology.
- Optimize content for traditional search engines (SEO) and AI-powered search experiences (GEO/AEO).
- Create compelling SEO titles, meta descriptions, headings, FAQs, and conversion-focused copy.
- Identify content gaps, trending skills, and high-demand educational topics in GCC markets.
- Optimize existing content to improve rankings, organic traffic, CTR, and conversions.
- Develop content that targets commercial and transactional keywords related to online courses and professional certificates.
- Collaborate with SEO, Product, and Marketing teams to improve organic acquisition and conversion rates.
- Use Google Search Console, Google Analytics 4, Ahrefs, Semrush, and AI tools to identify content opportunities.
- Analyze content performance and continuously improve results based on data.
- Ensure content follows SEO best practices, demonstrates E-E-A-T principles, and provides genuine value to learners.
Requirements
- * 3+ years of experience in SEO content writing, preferably in EdTech, e-learning, or digital platforms.
- Excellent Arabic writing skills with a strong understanding of Saudi and GCC language preferences.
- Proven experience in keyword research, search intent analysis, and on-page SEO.
- Solid understanding of SEO, GEO, and AI-powered search optimization.
- Experience using Google Search Console, GA4, Ahrefs, or Semrush.
- Ability to write both informational and conversion-focused content.
- Familiarity with content optimization, internal linking, and topical authority.
- Experience using AI writing and research tools such as ChatGPT or Claude while maintaining editorial quality and originality.
- Strong analytical skills and ability to make content decisions based on performance data.
- Basic understanding of HTML and CMS platforms is a plus.
Key Performance Indicators (KPIs)
- * Growth in non-branded organic traffic from GCC countries.
- Improvement in keyword rankings for Saudi and GCC search queries.
- Increase in organic course enrollments and certificate purchases.
- Growth in organic CTR and engagement.
- Number of high-quality, optimized pages published or improved.
- Organic conversion rate improvements.
What We Offer
- * Opportunity to work on a rapidly growing e-learning platform.
- Direct impact on M3aarf's expansion across GCC markets.
- Collaborative environment with SEO, Product, and Marketing teams.
- Opportunities for professional growth and ownership of content initiatives.
