JOB SUMMARY
The Content Creator is responsible for producing engaging multimedia assets, short-form video, photography, and digital copy across UTC’s retail, commercial, and engineering divisions. Operating under the strategic direction of the Content & Creative Strategist, the role translates brand briefs into high-impact visual stories that drive customer acquisition, engagement, and brand equity across digital channels. The position ensures end-to-end creative execution while maintaining brand guidelines and supporting business unit campaigns in Kuwait’s competitive omnichannel market
JOB RESPONSIBILITIES
Key area
Operational & Core Execution
• Plan, shoot, and edit high-quality short-form video content (Reels, TikToks, YouTube Shorts) and still photography for showroom launches, brand activations, and product demonstrations across White Goods, Fashion, Beauty, and HVAC.
• Write clear, brand-aligned Arabic and English copy, captions, and calls-to-action (CTAs) for digital advertising and social platforms.
• Maintain an active content calendar and digital asset library, managing rapid turnaround for seasonal retail promotions and corporate events.
Commercial & Inventory Control
• Coordinate sample handling with Showroom and Central Warehouse teams, ensuring all demo products and marketing samples are accounted for, tracked, and returned without shrinkage.
• Track creative performance metrics (engagement rate, video completion rate, CTR) to optimize asset performance and maximize digital campaign ROI.
Stakeholder & Partner Relations
• Partner with Brand Managers and Showroom Supervisors to schedule on-site filming, product showcases, and retail campaign shoots.
• Collaborate with external digital agencies, influencers, freelance talent, and internal Shared Services (IT, People & Culture) to ensure cohesive campaign execution and aligned messaging.
Compliance, Safety & Quality
• Ensure all produced content complies with local advertising standards, copyright laws, consumer protection regulations, and UTC brand guidelines.
• Adhere to health, safety, and security protocols during on-site showroom and project filming sessions, ensuring proper usage and maintenance of production equipment.
QUALIFICATIONS
• Education: Bachelor’s degree in Marketing, Mass Communication, Multimedia Arts, Graphic Design, or a related field.
• Experience: 3–5 years of hands-on content creation, videography, and social media production experience (agency or multi-brand retail environment preferred).
• Certifications: Professional certifications in Adobe Creative Suite, digital marketing, or mobile cinematography are an advantage.
Skills
Proven proficiency in video editing software and modern generative AI tools, Paired with advanced expertise in Microsoft Office (Word, Excel, PowerPoint) , Full bilingual fluency in English and Arabic, including conversational mastery of the Kuwaiti dialect., Strong understanding of retail conversion hooks, digital campaign performance metrics, and social commerce trends., High creative initiative, adaptability, excellent cross-functional communication, and ability to deliver under tight campaign deadlines
