Content Creator — 3 Open Positions
Company: Bonn Medical Industries
Department: Marketing
Location: Egypt (Remote)
Employment Type: Full-Time
Target Market: Saudi Arabia
Industry: Cosmetics, Beauty & Personal Care
Reports To: Marketing Lead
About Bonn Medical IndustriesBonn Medical Industries is a Saudi-based manufacturer specializing in cosmetics, skincare, personal care, and healthcare products.
As we continue to develop our brands and expand our presence in the Saudi market, we are looking for three creative, research-driven, and commercially aware Content Creators to support our marketing team.
Role OverviewThe Content Creator will be responsible for developing engaging, product-focused content concepts and written materials tailored to Saudi audiences across Instagram, TikTok, and Snapchat.
The role requires an understanding of consumer product marketing, product lifecycles, platform-specific content formats, and the ability to turn product features, consumer needs, and market insights into effective creative content.
The ideal candidate understands the difference between creating content for physical consumer products and creating generic social media posts.
Key Responsibilities1. Content Strategy & Ideation
- Research and develop original content ideas aligned with brand positioning, product priorities, and marketing objectives.
- Translate product features, benefits, and consumer needs into engaging content concepts.
- Develop content supporting product launches, awareness, education, consideration, promotions, and ongoing brand engagement.
- Participate in content planning and campaign brainstorming sessions.
- Identify creative opportunities based on market trends, audience interests, and competitor activity.
2. Platform-Specific Content Creation
- Develop content concepts specifically for Instagram, TikTok, and Snapchat.
- Write video scripts, hooks, captions, storytelling concepts, and creative briefs.
- Adapt messaging, structure, tone, and format to each platform rather than simply republishing identical content.
- Develop ideas for Reels, TikTok videos, Snapchat Stories, static posts, and carousels.
- Create organic content concepts and paid advertising creative directions.
3. Product & Consumer Understanding
- Research cosmetics, skincare, personal care, and related consumer product categories.
- Understand product positioning, target audiences, key benefits, and consumer purchase considerations.
- Develop content suited to different stages of the product lifecycle.
- Translate product information into clear, engaging, consumer-friendly messages.
- Ensure product claims and content are aligned with approved brand and product information.
4. Saudi Market Research & Trend Monitoring
- Monitor Saudi social media trends, competitor content, audience preferences, and emerging formats.
- Develop content that reflects Saudi consumer behavior, cultural context, and appropriate language.
- Identify relevant trends without compromising brand identity or communication quality.
- Recommend content opportunities based on platform behavior and market insights.
5. Creative Collaboration & Execution
- Prepare clear briefs for designers, video editors, and production teams.
- Coordinate with the Media Buyer to develop advertising creative concepts.
- Review creative outputs to ensure alignment with approved scripts, messaging, and brand direction.
- Support content calendars and ensure timely submission of assigned deliverables.
- Incorporate feedback and revise content based on marketing priorities.
6. Content Performance & Improvement
- Review content performance and identify opportunities to improve creative effectiveness.
- Analyze engagement, reach, video retention, and other relevant content indicators.
- Use performance insights to refine hooks, formats, messaging, and storytelling approaches.
- Maintain an organized record of content ideas, approved scripts, and completed deliverables.
Required Qualifications Bachelor's degree in Marketing, Mass Communication, Media, Advertising, or a related field, or equivalent demonstrated professional experience.
* Minimum 1 year of professional content creation experience.
* Proven experience developing content for physical consumer products, preferably FMCG, cosmetics, skincare, beauty, or personal care.
* Previous experience working on Saudi brands or accounts targeting Saudi audiences.
* Strong understanding of content formats and audience behavior across Instagram, TikTok, and Snapchat*.
* A portfolio demonstrating product-focused content concepts, scripts, campaigns, or published content.
* Strong Arabic copywriting, creative storytelling, and scriptwriting skills.
* Understanding of product marketing and different stages of the consumer product lifecycle.
* Ability to adapt content to Saudi cultural and linguistic preferences.
* Strong research, communication, organization, and collaboration skills.
* Ability to work remotely and meet agreed deadlines.
Preferred Qualifications
- * Previous experience creating content for cosmetics, skincare, beauty, or personal care brands.
- Experience developing content for multiple consumer brands or product categories.
- Experience producing creative concepts for paid social media advertising.
- Familiarity with UGC-style concepts, product demonstrations, educational content, and short-form video storytelling.
- Knowledge of Saudi social media trends, seasonal campaigns, and consumer preferences.
- Experience working with designers, video editors, and media buying teams.
- Familiarity with content performance analysis and creative testing.
- Basic understanding of product packaging, positioning, and consumer decision-making.
Expected Deliverables
- * Monthly content ideas and creative concepts.
- Platform-specific content plans for Instagram, TikTok, and Snapchat.
- Video scripts, hooks, captions, and storytelling outlines.
- Creative briefs for design and video production.
- Product launch and promotional content concepts.
- Competitor and trend research summaries.
- Organized content calendars and approved content documentation.
- Content improvement recommendations based on performance.
Application RequirementsInterested candidates must submit:
- An updated CV.
- A portfolio featuring content developed for physical consumer products or FMCG brands.
- Examples of Instagram, TikTok, and Snapchat content.
- Examples of content developed for Saudi audiences.
Important: This position primarily focuses on content research, ideation, copywriting, scripting, and creative direction. Photography, video editing, and graphic design execution are not assumed to be the primary responsibilities of this role.
Applications without relevant product-focused content examples may not be considered.
Join Bonn Medical Industries and help shape creative content for our growing portfolio of brands.
