Employer Overview
A growing food manufacturing company specializing in premium, kettle-cooked potato chips and innovative snack products. The company combines high-quality local ingredients, modern production capabilities, and distinctive flavor development to deliver premium products to the market, with a strong focus on product quality, innovation, and sustainable growth.
Job Summary
We are seeking a commercially driven Commercial Director to lead the company's commercial strategy, accelerate revenue growth, expand market presence, and maximize profitability across sales channels. The role will oversee sales, distribution, key accounts, trade marketing, and commercial planning, ensuring strong execution, sustainable business growth, and a competitive position within the FMCG and food manufacturing market.
Key Responsibilities
- Commercial Strategy: Develop and execute the overall commercial strategy in alignment with the company's growth objectives, market positioning, and profitability targets.
- Sales Leadership: Lead and optimize sales operations across general trade, modern trade, key accounts, wholesalers, and other relevant channels.
- Market Expansion: Identify and develop new business opportunities, expand geographic coverage, strengthen distribution networks, and increase market penetration across Egypt.
- Revenue & Profitability: Own commercial targets, sales forecasts, pricing strategies, trade terms, and profitability performance, ensuring sustainable revenue and margin growth.
- Distribution Excellence: Build and strengthen distributor and channel partnerships, improve route-to-market effectiveness, and ensure product availability and effective market coverage.
- Key Account Management: Develop strategic relationships with major retailers, supermarket chains, distributors, and other business partners to drive sales growth and long-term partnerships.
- Trade Marketing & Brand Growth: Lead commercial activation, promotional planning, trade spending, and in-store execution in collaboration with marketing to improve product visibility, market share, and sales performance.
- Market Intelligence: Monitor competitors, market trends, consumer behavior, pricing, and channel performance to identify growth opportunities and support data-driven decisions.
- Team Leadership: Build, lead, and develop high-performing commercial teams, establish clear KPIs, and drive accountability across sales and distribution functions.
- Cross-Functional Collaboration: Work closely with Finance, Marketing, Supply Chain, and Production to align demand forecasts, inventory availability, commercial plans, and business priorities.
Qualifications
- Extensive commercial leadership experience within FMCG, Food & Beverage, or food manufacturing.
- Proven track record of leading commercial strategy and delivering significant revenue growth and profitability improvements.
- Strong experience managing multiple sales channels, including general trade, modern trade, key accounts, and distributor networks.
- Demonstrated success in market expansion, distribution development, and route-to-market optimization.
- Experience managing commercial budgets, pricing, trade terms, sales forecasts, and performance KPIs.
- Previous experience leading and developing sizable sales and commercial teams.
- Experience in snacks, packaged foods, or fast-moving consumer food products is highly preferred.
- Strong strategic thinking and commercial acumen.
- Exceptional leadership, negotiation, and influencing skills.
- Results-oriented mindset with a strong focus on revenue, margins, and market share.
- Excellent communication and relationship management skills.
- Strong decision-making and problem-solving capabilities.
- Ability to lead change, build accountability, and drive execution.
- Commercial strategy development and execution.
- Sales planning, forecasting, budgeting, and performance management.
- Pricing, margin management, and trade investment optimization.
- Channel management, distributor development, and route-to-market strategy.
- Key account management and commercial negotiations.
- Trade marketing, promotional effectiveness, and sales growth initiatives.
- Market analysis, competitor benchmarking, and demand planning.
- KPI development and commercial performance analysis.
- Ability to translate business strategy into measurable commercial results.
- Ability to manage revenue growth while protecting gross margins and profitability.
- Ability to build scalable sales and distribution operations.
- Ability to establish strong relationships with distributors, retailers, and strategic accounts.
- Ability to use market and financial data to make sound commercial decisions.
- Ability to collaborate effectively with Finance, Supply Chain, Production, and Marketing.
- Ability to operate effectively in a fast-paced, competitive FMCG environment.
