Scope
To build Maksoob Commercial Strategy (components define below) and the related investment readiness components, followed by managing execution of the strategy and commercial activities including project acquisitions or revenue augmentation. This scope can transform into a full-time and cofounding role to be discussed during the second half of the initial engagement.
Maksoob Commercial Strategy
1.Marketing Strategy
- Market Analysis
- Market data
- Competitor analysis
- Business Models (B2C/B2B/B2B2C/B2G)
- Business Lines
- Revenue models and revenue streams
- Pricing strategy
- Customer Segmentation
- Customer Acquisition/Retention plan
- Go-to-market plan
- Marketing plan creation
- Branding/Awareness
- Marketing Channels (Digital Marketing, Social media, Website(s), Events)
- PR Plan
- Future Growth Strategy
- Geographic & Market Expansion
- Marketing Budget
2.Business Development Strategy
- Partnerships & Ecosystem Development
- Partner segmentation/classification
- Partnership models
- Partnership prioritization plan
- Partnership acquisition plan
3.Sales Strategy
- Sales plan and budget
- Commission/Incentive Policy and Structure
- Sales Pipeline Management
- Sales target setting and management
- Strategic Sales Partnerships/ Reseller commission/based program
Commercial Objectives/ Milestone/ KPIs
Commercial Strategy Implementation plan/Roadmap
