About the Role:
As Chief Marketing Officer, you will build MultiPass's marketing growth engine from the ground up, combining strategic thinking with hands-on execution.
Working closely with the CEO, business, commercial and operations teams, you will develop an integrated approach to customer acquisition and growth — from market understanding, segmentation and brand positioning to acquisition channels, lead management and end-to-end analytics.
Your primary mission is to turn marketing into a predictable and scalable source of qualified leads, new customers and evenue growth, while strengthening brand awareness and increasing customer lifetime value.
This is a role for someone who thrives in a dynamic, growing business, takes ownership, moves fast and knows how to build something big from a relatively small starting point.
Responsibilities:
1. Customer Acquisition & Revenue Growth
• Build and scale effective B2B customer acquisition channels.
• Drive qualified lead generation, improve conversion and increase marketing's contribution to revenue.
• Identify growth opportunities, test hypotheses quickly and scale what works.
2. Market Strategy & Brand Positioning
• Develop a deep understanding of our focus markets, customer segments, target audiences, needs and competition.
• Define market priorities, clear brand positioning, differentiated value propositions and messaging tailored to key customer segments and markets.
• Grow brand awareness, recognition and trust across priority markets.
3. Marketing Operations & Analytics
• Establish essential marketing processes, performance management and reporting.
• Build end-to-end funnel analytics, lead tracking, CRM integration and attribution together with commercial and operations teams.
• Set up clear KPIs across lead generation, acquisition costs, conversion, customer value and marketing ROI.
• Make marketing investment decisions based on data and measurable results.
4. Customer Retention & Lifetime Value
• Work with commercial, product and operations teams to improve customer journeys and engagement.
• Identify opportunities to increase customer retention, cross-sell and lifetime value.
• Connect acquisition, customer development and business growth into a consistent approach.
5. Execution & Leadership
• Prioritise initiatives based on business impact and available resources.
• Drive fast execution, test new approaches and deliver measurable results from the early stages.
• Work closely with business, commercial and operations teams to align priorities and drive outcomes.
• Build effective ways of working with a lean marketing team and external partners.
• Scale successful initiatives while developing sustainable marketing capabilities.
Requirements:
• Proven experience in B2B marketing leadership with measurable impact on customer acquisition and business growth.
• Strong commercial and analytical thinking, with a deep understanding of customer segments, acquisition costs, conversion rates and revenue growth drivers.
• Hands-on experience building marketing capabilities, launching effective acquisition channels and scaling what works.
• Entrepreneurial mindset, independence, speed and a pragmatic approach to execution.
• Ability to work closely with the CEO, commercial and operations teams, connecting marketing initiatives to business outcomes.
• Ability to prioritise, make decisions and deliver measurable results with a lean team and limited resources.
• Experience in fintech, payments, financial services or complex B2B markets is a strong advantage.
• Strong communication skills and fluency in English.
How We Work:
Our team moves fast, values analytical thinking and practical solutions, and expects leaders to take initiative, make decisions and deliver visible results.
We are looking for a CMO who can build strong marketing foundations, deliver early business results and progressively scale successful initiatives into a sustainable growth engine, while staying close to execution.
Please note that the processing of your personal data takes place in accordance with the
privacy notice, which could be found here:
https://dyninno.com/en/privacy-notice-uae-dyninno-management-difc-ltd/
