We are seeking a seasoned, results-driven Marketing Leader with deep-rooted expertise in the construction chemicals industry to spearhead our brand positioning, market expansion, and commercial growth.
#Key Responsibilities:
- Strategic Growth & Market Positioning: Architect and execute comprehensive B2B and B2C marketing strategies tailored to the construction chemicals sector, driving market share and brand equity.
- Industry Networking & Stakeholder Engagement: Leverage established relationships with key industry stakeholders (engineering consultants, major contractors, project owners, and distribution networks) to unlock new specification opportunities and strategic partnerships.
- Solution-Oriented Campaign Management: Lead multi-channel marketing initiatives—including technical seminars, trade exhibitions, digital campaigns, and product launches—that position our portfolio as the go-to solution for complex construction challenges.
- Commercial & Technical Alignment: Partner closely with Sales, R&D, and Technical Support teams to translate complex chemical formulations into clear value propositions, specification guides, and sales enablement tools.
- Market Intelligence & Competitive Analysis: Continuously monitor construction sector trends, mega-project pipelines, and competitor activities to identify untapped market segments and inform product development.
- Performance & Budget Governance: Oversee the annual marketing budget, ensuring disciplined resource allocation and tracking KPIs (lead generation, specification conversion rates, and campaign ROI) to maximize profitability.
- Leadership & Talent Development: Mentor, lead, and scale a high-performing marketing team, cultivating a culture of commercial agility, creativity, and data-driven execution.
#Qualifications
- Education: Bachelor’s degree in marketing, Business Administration, Chemical/Civil Engineering, or a related field (MBA is a strong plus).
- Industry Expertise: 15+ years of progressive marketing leadership experience, with a proven track record in the construction chemicals or specialty building materials sector.
- Established Network: Strong, active connections within the construction ecosystem (consultants, contractors, architects, and key distributors).
- Strategic Problem-Solving: Demonstrated ability to navigate market shifts, solve complex commercial bottlenecks, and position technical products effectively.
- Technical & Analytical Acumen: Proficiency in CRM systems, marketing automation platforms, and performance analytics to drive measurable business outcomes.
- Executive Presence: Exceptional communication, negotiation, and stakeholder management skills, with the ability to represent the company at top-tier industry forums.
If you're interested, please send your CV via E-mail: amany.nabil@insutech-eg.com
with title Marketing manager
