Job Summary
Supervise daily Cash Van Sales operations across the assigned region, ensuring achievement of sales, coverage, and collection targets. Monitor field team performance, route execution, cash handling, and fleet utilization while ensuring compliance with company policies and operational standards. Drive sales growth and market penetration through effective team supervision, field coaching, and cross-functional coordination.
Key Duties and Responsibilities
- Execute approved sales plans and ensure achievement of daily and monthly sales, coverage, and collection targets.
- Supervise Cash Van Sales Representatives, monitor individual performance, and ensure compliance with assigned targets and routes.
- Monitor key sales KPIs, including sales achievement, active customer coverage, strike rate, average drop size, and collection efficiency.
- Ensure effective route execution, customer visit frequency, van loading, and daily sales operations.
- Conduct regular field visits and joint market rides to coach sales representatives and improve selling capabilities.
- Monitor daily cash collections, COD compliance, cash reconciliation, and timely deposits in coordination with Finance.
- Coordinate with Warehouse and Fleet teams to ensure stock availability, vehicle readiness, and timely dispatch.
- Monitor fuel consumption, vehicle utilization, maintenance schedules, and fleet safety compliance.
- Ensure proper execution of promotions, merchandising activities, POSM allocation, and approved product assortments.
- Monitor market trends, competitor activities, and customer feedback, identifying opportunities for business growth.
- Prepare regular sales and operational reports, identify performance gaps, and implement corrective actions.
- Ensure team discipline, attendance, training, and compliance with company policies and procedures.
Job Requirements
Education
- Bachelor's degree in Business Administration, Marketing, Sales, or a related field.
Experience
- 3–5 years of FMCG sales experience, preferably in Cash Van Sales or Route-to-Market operations.
- At least 1–2 years of experience in a supervisory role.
Technical Skills
- Experience with sales handheld systems
- Working knowledge of SAP ERP (SD and Sales & Collections).
- Familiarity with GPS tracking and route monitoring systems.
- Good MS Excel and reporting skills.
Functional Knowledge
- Good understanding of FMCG distribution, DSD, and Cash Van Sales operations.
- Knowledge of route planning, customer coverage, sales execution, and cash collection procedures.
- Understanding of fleet utilization, fuel control, and field sales KPIs.
Core Competencies
- Field leadership and team supervision.
- Strong communication and coaching skills.
- Target-oriented and results-driven.
- Analytical and problem-solving abilities.
- High integrity and accountability.
- Strong planning and organizational skills.
Languages
- Arabic: Native or Fluent.
- English: Very Good.
- Kurdish: Very Good.
