Job Summary
Responsible for the overall performance and profitability of the product, identifying ideas and initiatives that drive business growth and development. The role focuses on increasing profitability by expanding the business base, building strategic partnerships, and making strategic business decisions. The position also requires staying abreast of new opportunities in the banking and cards market, market expansion opportunities, and competitor developments to identify potential areas for growth and ensure the product remains competitive.
Job Responsibilities
- Responsible for the overall performance and profitability of the card's portfolio.
- Develop and enhance existing card products and introduce new products in line with customer needs and the Bank’s strategic direction.
- Develop and enhance existing card services and introduce new services in line with customer needs and the Bank’s strategic direction.
- Develop and enhance promotional and marketing materials for card products.
- Monitor card issuance and ensure achievement of targeted issuance volumes.
- Conduct market research and competitor analysis to support the development of card products and introduce new offerings that meet market trends and customer needs.
- Recommend new product opportunities and enhancements to existing products.
- Develop growth strategies focused on financial performance and customer satisfaction.
- Identify and secure relevant offers and discounts to drive increased card usage and customer engagement.
- Review and recommend enhancements to internal systems and policies to optimize product performance and operational efficiency.
Job Requirements
- Bachelor’s degree in commerce, Business Administration, Economics, or any other relevant field.
- 6 to 10 years of relevant experience.
