We are seeking a commercially driven Business Development Specialist to expand our client portfolio and drive revenue growth. The successful candidate will identify new business opportunities, develop strategic client relationships, and translate client objectives into tailored advertising proposals, working closely with account management, creative, and production teams.
Key Responsibilities
- Identify and pursue new business opportunities through market research, prospecting, networking, and targeted outreach.
- Generate and qualify leads, maintaining a structured sales pipeline from initial engagement through negotiation and closure.
- Understand client objectives, budgets, and project requirements to recommend relevant advertising solutions.
- Prepare and present tailored proposals, quotations, and business presentations in coordination with internal teams.
- Lead client meetings, manage follow-ups, and support commercial negotiations.
- Collaborate with account managers, creative teams, and production units to ensure proposals are feasible, accurately scoped, and aligned with client expectations.
- Build and maintain long-term client relationships, identifying opportunities for repeat business and account growth.
- Maintain accurate CRM records and provide regular updates on pipeline activity, sales forecasts, and performance against agreed targets.
- Monitor market developments, competitor activity, and industry trends to inform business development efforts.
Qualifications and Experience
- Proven experience in business development or B2B sales, with a track record of generating leads and converting opportunities into business.
- Previous experience within an advertising agency or a related marketing, branding, or production environment is highly preferred.
- Strong communication, presentation, negotiation, and relationship management skills.
- Ability to understand client briefs and coordinate effectively across commercial, creative, and production functions.
- Strong organizational skills, attention to detail, and the ability to manage multiple opportunities simultaneously.
- A proactive, accountable approach and a clear focus on achieving sales targets.
- At Least 3 Years Of Exp. for this Role for Advertising Agency
