The Brand Manager is responsible for building consumer demand, developing and implementing the brand strategy, and executing marketing plans to achieve sales targets in close coordination with the Business Manager. The role also oversees the brand portfolio, pricing, advertising, promotions, and budget allocation, in accordance with the supplier’s guidelines and overall strategy.
Key Accountabilities And ResponsibilitiesBrand Management
- Communicate with the supplier regarding orders, sales, promotions, and new product launches to support market share growth and brand profitability.
- Analyze sales, stock, and profitability performance to identify growth opportunities and recommend corrective actions.
- Develop and update the annual brand business plan, in coordination with the Business Manager, and monitor progress against sales and top-line profit and loss targets.
- Conduct market research and monitor competitor activity to support brand development and respond effectively to market changes.
- Prepare weekly and monthly reports to monitor performance and inform strategic planning.
- Forecast future orders with the Demand Planning Unit to maintain appropriate stock levels and value.
Marketing Execution
- * Develop, review, update, and implement marketing plans to ensure the appropriate positioning of each brand.
- Manage marketing activities that support product development, distribution, and promotion.
- Plan and oversee brand events, influencer activations, and public relations initiatives to increase brand awareness and engagement, using the approved advertising and promotion budget.
- Collaborate with the CRM team and Brand Coordinator to develop customer acquisition, retention, and loyalty initiatives.
- Measure and track the return on investment of promotional and media activities to improve future campaigns.
- Coordinate with the Operations Supervisor to implement and follow up on merchandising updates.
Sales
- * Resolve business-related issues and complaints to support smooth operations.
- Support gift-with-purchase programs and special events while ensuring compliance with global brand guidelines.
- Monitor and analyze retail key performance indicators, including sales, average transaction value, average selling price, units per transaction, conversion rate, traffic, and productivity.
- Collect and analyze brand and category market-share data by point of sale.
- Set realistic and achievable sales goals with the Business Manager and Sales Representatives.
- Work closely with the Operations Supervisor to ensure sales targets are implemented, monitored, and followed up.
E-Commerce
- * Assess and execute the supplier’s e-commerce plan, following up on product images, pricing, assortments, and stock availability.
- Work closely with third-party platforms to support market share, sales performance, and online brand presence.
- Coordinate digital product launches and promotional campaigns.
- Monitor e-commerce key performance indicators, including traffic, conversion rate, average order value, and customer acquisition cost.
Team Management
- * Manage, coach, and motivate the team to achieve high performance.
- Oversee the performance appraisal process, monitor progress against key performance indicators, and provide the People Experience Department with accurate feedback.
- Delegate tasks effectively to the Brand Coordinator and provide the support and guidance needed to deliver work efficiently.
- Develop the team’s expertise and support career development and succession planning.
Data Analytics and Reporting
- * Analyze customer, sales, and market data to identify trends, risks, and growth opportunities.
- Use business intelligence tools and dashboards to support strategic decision-making.
- Track product performance by category, stock-keeping unit, and sales channel.
- Analyze customer behavior and purchasing trends to improve campaign effectiveness and customer lifetime value.
Qualifications, Experience, And Skills
- * Bachelor’s degree in Business Administration, Marketing, or a related field; an MBA is an advantage.
- 3-5 years of experience in a similar position, preferably in the beauty industry.
- Strong analytical skills and business acumen.
- Fluency in English and Arabic; Kurdish is an advantage.
- Excellent communication, interpersonal, and presentation skills.
- Proficiency in Microsoft Office.
- Good understanding of brand building and distribution channel development.
