EELAF is looking for a commercially minded Brand Development Manager to build and grow our mobile accessories portfolio, including earbuds, smartwatches, data cables, and related products.
The role will combine market insight, product development, brand positioning, and commercial planning to bring relevant products to market and grow their performance across sales channels.
Key Responsibilities
- * Develop the brand and category strategy for mobile accessories and smart-device products.
- Research market trends, customer needs, competitor products, pricing, and emerging technologies.
- Identify product opportunities and develop a roadmap for new products, features, designs, and price points.
- Coordinate with manufacturers and suppliers on product specifications, samples, customization, packaging, costs, and production timelines.
- Evaluate product concepts and samples against customer requirements, quality expectations, target costs, and brand positioning.
- Develop product pricing, positioning, launch plans, and sales forecasts in coordination with sales and management.
- Plan and coordinate product launches, campaigns, promotions, and channel marketing activities.
- Prepare product information, presentations, and sales tools to support customer-facing teams.
- Monitor product sales, margins, stock performance, customer feedback, and other category KPIs.
- Recommend improvements to the product range based on market response and commercial performance.
- Coordinate with internal teams to support product readiness, launch timing, and ongoing availability.
Requirements Bachelor’s degree in Business, Marketing, Engineering, or a related field.
* At least 5 years of experience* in brand development, product management, or category management within mobile accessories or consumer electronics.
* Good knowledge of products such as earbuds, smartwatches, charging and data cables, or related accessories.
* Experience in product research, supplier coordination, product launches, pricing, and portfolio planning.
* Strong commercial judgment and ability to assess product potential, target costs, and market positioning.
* Experience working with manufacturers or OEM/ODM suppliers is an advantage.
* Strong communication, negotiation, presentation, and project coordination skills.
* Excellent command of English, written and spoken.
* Proficiency in Microsoft Office; experience with market research, CRM, or product data tools is an advantage.
