Brand Coordinator – Job Description
- * JOB DETAILS
- Position Title: Brand Coordinator
- Reports to: Senior Brand Manager
- Department / Unit: Perfume & Cosmetics
- Job Family: Brand Management
- JOB PURPOSE
The Brand Coordinator is responsible for supporting the department by ensuring effective coordination between brands, the company, and stores to facilitate the proper implementation of marketing strategies.
The role involves executing marketing plans, coordinating with internal and external service functions, preparing reports, and maintaining continuous communication with Brand Managers.
- KEY ACCOUNTABILITIES AND RESPONSIBILITIES
- Marketing and Visual Merchandising
- Prepare yearly marketing plans for each brand in coordination with Brand Managers and/or the Direct Manager.
- Coordinate the monthly execution of brand activities by requesting the necessary materials on time (ATL, BTL, and Digital).
- Coordinate the implementation of Visual Merchandising according to brand guidelines.
- Participate in event planning and execution in coordination with Brand Managers.
- Evaluate each event and its return on investment (ROI) / engagement rate based on media coverage and sales figures.
- Check stock availability for promotions and report out-of-stock situations to Brand Managers and the Supply Chain Department.
- Prepare weekly and monthly reports to monitor and evaluate campaign performance and support effective strategic planning.
- Attend training sessions conducted by brand suppliers.
- Prepare presentations containing all relevant data and information gathered during events to share with suppliers.
- Digital & Social Media
- Coordinate with the E-commerce team and online platforms to ensure clear, updated, and effective online brand visibility.
- Ensure all new products and novelties are listed on HoldnShop.
- Plan and execute online and social media strategies and campaigns within allocated budgets.
- Plan and implement social media content calendars for group and brand accounts.
- Monitor competitors' online activities, brands, and influencers to identify opportunities for differentiated collaborations.
- Identify potential influencers and prepare all necessary assets for product seeding.
- Identify, select, and coordinate with third-party agencies for the execution of social media activities.
- Purchase Orders, Sales Process Coordination & Reporting
- Create and integrate all data required for goods arrivals, including trade agreements, item creation, product interfaces, dimensions, categories, and subcategories.
- Consolidate and deliver the necessary reports related to customers, competitor data collection, and price monitoring to support management analysis.
- QUALIFICATIONS, EXPERIENCE & SKILLS
- Bachelor's degree in Business Administration, Marketing, or any related field.
- 0–3 years of experience in Marketing.
- Fluent in Arabic and English. French is an advantage.
- Excellent communication skills.
- Proficient in Microsoft Office.
- Enthusiastic and knowledgeable about digital technologies and platforms.
- Strong organizational and project management skills.
- Detail-oriented, comfortable working with numbers, and possessing analytical skills.
- Friendly, enthusiastic, and engaging personality.
- Passionate about the beauty industry.
