Role DescriptionWe are seeking a proactive and results-oriented B2B Lead Generation Specialist to identify potential business customers, build qualified prospect lists, and support the development of a strong sales pipeline. The ideal candidate has a good understanding of business-to-business marketing, prospect research, and lead qualification, with the ability to identify opportunities that align with the organisation's target markets and commercial objectives.
In this role, you will research target industries, identify decision-makers, gather relevant business information, and develop targeted prospect lists using digital platforms, professional networks, company websites, and lead generation tools. You will support outbound outreach initiatives through email, LinkedIn, and other appropriate communication channels to establish initial contact and generate interest in the organisation's products or services.
You will also collaborate with sales and marketing teams to define ideal customer profiles, refine targeting strategies, maintain accurate customer relationship management (CRM) records, and monitor lead generation performance. By analysing response rates, engagement trends, and lead quality, you will help identify opportunities to improve outreach effectiveness and contribute to sustainable business growth.
The position requires strong research skills, commercial awareness, attention to detail, and a structured approach to prospect management. You should be comfortable working with data, communicating professionally with business contacts, and managing multiple lead generation activities while maintaining accurate records and following applicable data protection requirements.
Qualifications
