Job DescriptionPosition: Assistant Manager – Online Business & Marketing Department: Marketing / E-Commerce
Location: KSA, Reporting To: Country Manager
Job Summary: The Assistant Manager – Online & Marketing is responsible for driving the company's online sales growth and executing integrated digital marketing strategies. The role manages e-commerce operations, digital campaigns, website optimization, social media, online merchandising, and marketing automation to maximize customer acquisition, engagement, and revenue while ensuring an excellent online customer experience.
Key ResponsibilitiesE-Commerce Management
- * Drive online sales and achieve monthly revenue and conversion targets.
- Manage website content, product listings, categories, landing pages, and promotional campaigns.
- Ensure website hygiene, navigation, and customer journey are optimized during promotional periods.
- Manage SKU creation, product tagging, page linking, pricing, and promotional offer updates.
- Coordinate with IT, design teams, and third-party vendors to ensure smooth website operations.
Digital Marketing
- * Plan and execute digital marketing campaigns across Google Ads, Meta (Facebook & Instagram), Display, SEO, SEM, Email Marketing, Mobile Push Notifications, and Affiliate Marketing.
- Develop and manage the monthly digital marketing calendar.
- Manage social media platforms, content planning, post boosting, and engagement activities.
- Execute marketing automation campaigns including email marketing and web/app push notifications.
- Improve website traffic, customer acquisition, conversion rates, and online revenue.
Performance Marketing & Analytics
- * Monitor campaign performance using Google Analytics, Google Tag Manager, Pixel, and conversion tracking tools.
- Conduct keyword research, SEO (On-Page & Off-Page), and competitor analysis.
- Analyze digital marketing KPIs and provide recommendations to optimize campaign performance and ROI.
- Prepare weekly and monthly performance dashboards for management.
Cross-Functional Coordination
- * Coordinate with merchandising, commercial, category, IT, and creative teams to ensure timely execution of campaigns.
- Manage relationships with external agencies, digital partners, and technology vendors.
- Support branding initiatives and ensure consistency across all digital platforms.
Customer Experience
- * Work closely with the Call Center team to improve customer experience and online order fulfillment.
- Monitor website usability and customer feedback to enhance digital engagement and conversion.
Key Performance Indicators (KPIs)
- * Online Sales Growth
- Website Traffic & Conversion Rate
- Revenue & Transactions
- Return on Ad Spend (ROAS)
- Cost per Acquisition (CPA)
- SEO Ranking & Organic Traffic
- Email Campaign Performance
- Social Media Growth & Engagement
- Campaign ROI
- Website Uptime & Content Accuracy
- Customer Satisfaction
- Marketing Calendar Execution
Qualifications & Experience
- * Bachelor's Degree in Marketing, Business Administration, Digital Marketing, or a related field (Master's preferred).
- 5–7 years of experience in Retail E-Commerce and Digital Marketing.
- Experience in consumer electronics or retail industry is preferred.
Technical Skills
- * Google Ads, Google Analytics (GA4)
- Google Tag Manager
- Meta (Facebook & Instagram) Ads
- SEO & SEM
- Email Marketing & Marketing Automation
- CMS Management
- Affiliate Marketing
- Conversion & Pixel Tracking
- Microsoft Excel & PowerPoint
- Basic HTML/JavaScript knowledge is an advantage.
Core Competencies
- * Business & Commercial Acumen
- Customer Focus
- Digital Marketing Expertise
- Data Analysis & Reporting
- Planning & Execution
- Project Management
- Communication & Stakeholder Management
- Teamwork & Collaboration
- Problem Solving
- Innovation & Continuous Improvement
- Result Orientation
- Arabic language proficiency is an added advantage.
