Job description:
Job Title: Assistant City Principal
Company: Sardar Trading Agencies- Haguar Land Rover Dealer.
Location: Duhok
Overall Objective of the Job:Support the Managing Officer in coordinating the city branch's daily operations and commercial performance across Sales, Service, Parts and support functions. Follow up on approved business plans, financial and operational targets, customer experience and compliance requirements; coordinate corrective actions with functional managers; and exercise supervisory and approval authority only within the approved delegation of authority.
Tasks and Responsibilities:
- Branch Leadership and People Management
• Support the leadership, motivation, coaching and supervision of assigned branch employees, promoting accountability, professionalism, discipline and compliance with Sardar Group policies.
• Assist in preparing and communicating approved performance objectives for Sales and Operations teams; monitor results, identify capability gaps, manage performance improvement plans and recommend individual and team training needs.
• Support succession planning, talent development, recruitment and manpower planning in coordination with HR.
• Approve staff leave and rota arrangements within authority; participate in disciplinary hearings when assigned and recommend corrective action.
- Business Planning, Financial Control and Commercial Performance
• Support delivery of branch profitability, cost-control, budget, business-plan and market-share targets; monitor results and recommend corrective actions to the Managing Officer.
• Assist in preparing JLR and STA annual business-planning inputs for management review and submission and review Sales and Aftersales KPI dashboards.
• Review monthly financial closing with Finance, including debtors, Service and Parts gross margins, operating variances and corrective actions.
• Review and approve branch-related payments and credit notes for vehicles and parts within the approved delegation of authority.
• Support commercial negotiations with key customers within delegated authority and identify new business opportunities for management review.
• Coordinate required marketing activities with Marketing and monitor branch marketing expenditure against the approved business plan.
- Governance, Risk, Audit and Dealer Standards
• Identify and mitigate operational business risks; report major incidents, support analysis and ensure corrective actions are completed.
• Coordinate and monitor compliance with JLR Dealer Standards (DSAT), the Importer Business Builder (IBB), Retailer Excellence Programme (REP) and any enforced Retailer Development Programme requirements.
• Track mandatory IBB tasks, exemptions, evidence and deadlines monthly; monitor REP targets and MENA ranking and implement improvement plans.
• Respond to Sardar Group audit findings and ensure actions are closed within assigned timelines; maintain knowledge of dealer standards, approved SOPs and evidence requirements.
• Monitor JLR award programmes and Service Inception Programme requirements, targeting the best achievable branch results.
• Ensure the Service Experience Framework and Purchase Experience Framework are followed; identify gaps and coordinate corrective actions.
- Customer Experience, CRM and Retention
• Review Medallia results and customer-experience performance; monitor Net Promoter Score and response/recovery rates against JLR targets and deadlines.
• Coordinate resolution of escalated customer complaints within delegated authority, follow up on customer recovery actions and audit the quality of customer communications.
• Monitor CRM data quality and overdue or neglected opportunities in CXP/DMS, and ensure timely follow-up by the responsible teams.
• Monitor Sales and Service retention performance and require corrective actions where targets or process standards are not achieved.
• Coordinate mystery-shopper readiness and compliance, ensuring the facility and staff follow applicable standards for visits and calls.
- Sales, Vehicle Stock and Showroom Operations
• Monitor vehicle stock ageing and FIFO requirements, including registration actions for stock over 365 days where required.
• Coordinate and monitor new and Approved Pre-Owned vehicle stock and display, ensuring APO vehicles are listed on AVL in line with JLR guidance and monitoring website search visibility.
• Coordinate stock-repair assessment with Logistics when vehicles arrive, including damage identification, repair or replacement requirements, repainting needs, insurance reporting and senior-management approval where required.
• Monitor stock locations and movements across storage areas and showrooms; participate in inventories and ensure accurate DMS locations.
• Ensure JLR vehicle-storage procedures are followed, including battery checks, slave-battery controls, tyre rotation, documentation, DMS records and F04 reporting in VSB.
• Coordinate showroom display standards, including model mix, pricing, silent salesmen, cleanliness and rotation between branches.
• Coordinate Traffic Police contract processes, including obtaining authorised signatures, document verification, DMS uploads, payment follow-up and clearance of outstanding dues.
• Monitor sales-trader processes and customer records, ensuring end-user Traffic Police contract data and subsequent follow-up are recorded in DMS.
- Service and Workshop Performance
• Monitor work in progress, turnaround time, booking performance, lost and neglected service opportunities, productivity, efficiency, utilisation, idle time and overtime; coordinate corrective actions with the responsible managers.
• Monitor right-first time-fix and repeat-repair performance, analyse causes and ensure corrective actions are implemented.
• Ensure complete and properly archived job-card documentation and supporting vehicle-sales files.
• Monitor electronic Vehicle Health Check compliance and related process quality.
• Assist in planning workshop and showroom equipment/tooling investments for management approval and ensure required equipment calibration.
- Warranty, Goodwill and Extended Warranty
• Review goodwill requests and provide recommendations; approve only where expressly permitted by the approved delegation of authority.
• Review warranty rejections, identify root causes and ensure corrective actions.
• Support branch preparation for warranty audits, coordinate evidence and manage responses and action closure.
• Monitor extended-warranty prospecting and sales performance against assigned targets.
- Parts and Inventory Management
• Monitor Parts inventory performance, obsolete-parts reduction, stock accuracy and compliance with Parts storage standards.
• Ensure Parts stock movements, locations and inventory participation are controlled and correctly recorded in DMS.
• Review Parts gross-margin performance and coordinate corrective actions with the relevant functional manager and Finance.
- Demo and Courtesy Fleet Management
• Coordinate and monitor Demo and Courtesy fleet condition, utilisation and PVI monitoring, traffic fines, damage reporting to insurers, registration, fueling, cleanliness, rotation between branches, defleet schedules and approved additions.
- Health, Safety, Facility and Environmental Compliance
• Coordinate facility HSE inspections with the responsible HSE and Facilities teams, safety compliance, emergency preparedness, risk assessments and maintenance follow-up.
• Monitor facility housekeeping, personal protective equipment compliance and hazardous-waste management; ensure findings are corrected and documented.
- Authority, Records and Reporting
• Maintain reliable operational records, dashboards, audit evidence and decision logs, and provide accurate reports to the Managing Officer and relevant country functions.
• Protect customer, employee and commercial information and use only authorised systems and access rights.
• Exercise authority only within the approved delegation of authority. Deputise for branch leadership only when formally assigned in writing, within the specified scope and duration; escalate commitments or exceptions outside that authority.
• Perform other related duties within the role's competence, training and authorised scope.
Job Requirements:Educational Qualifications / Required Certificates: Business administration or relevant degree. Relevant professional, driving or technical credentials as required by the assigned responsibilities.
Experience: Relevant automotive, retail or commercial experience, including supervisory or management experience; required years to be confirmed by HR against the approved G4 role requirements. Demonstrated experience coordinating cross-functional operations, monitoring commercial performance, supporting customer experience and compliance, and supervising employees.
