Role Summary:
We are looking for a driven, analytical, and creative Assistant Brand Manager to join our marketing team. In this role, you will play a vital part in building and scaling our brand portfolio, driving product innovations, and executing 360-degree marketing campaigns. You will work closely with cross-functional teams—including trade marketing, sales, procurement, and external agencies—to ensure brand growth, market share expansion, and strong consumer engagement.
Key Responsibilities
- Brand Strategy & Execution: Assist the Brand Manager in developing and executing annual brand plans, marketing calendars, and strategic growth initiatives for the portfolio.
- Product Innovation & Pipeline Management: Support end-to-end new product development (NPD) projects—from consumer insight generation and flavor/concept testing to packaging design briefs, commercialization, and launch execution.
- Campaign & Creative Management: Collaborate with creative and media agencies to develop impactful above-the-line (ATL), below-the-line (BTL), and digital marketing campaigns, ensuring alignment with brand guidelines and target audience insights.
- Budget Control: Assist in managing the brand marketing budget, tracking POs, reconciling invoices, and ensuring efficient allocation of marketing investments (A&P).
- Cross-Functional Collaboration: Partner seamlessly with Sales, Trade Marketing, Procurement, and R&D to drive operational excellence, manage inventory levels, and ensure smooth on-shelf availability and campaign rollouts.
Requirements & Qualifications
- Experience: 1-2 years of brand management or product marketing experience, preferably within the FMCG, food & beverage, or retail sectors.
- Education: Bachelor’s degree in marketing, Business Administration, or a related field.
- Research & Data Analysis: Enjoy digging into market research, consumer feedback, and sales numbers to understand what shoppers want and how the brand is performing.
- Project Management: Excellent organizational skills with the ability to manage multiple projects simultaneously, handle tight deadlines, and coordinate across departments.
- Communication: Exceptional written and verbal communication skills in English and Arabic, with a strong eye for creative design and detail.
- Mindset: Proactive, curious, hands-on, and passionate about brand building and consumer behavior.
