Company Description Cigalah Group is a diversified business group operating across multiple sectors in the Middle East, including FMCG. The organization focuses on building long-term partnerships with global and regional brands, offering strong distribution, marketing, and sales capabilities. With a presence in key regional markets, Cigalah Group emphasizes sustainable growth, operational excellence, and customer-centric service. The company values integrity, performance, and innovation, creating opportunities for professionals to develop within a dynamic and competitive environment.
Role Description The Area Sales Manager is a full-time, on-site role based in Riyadh, responsible for leading Nicotine Alternatives Category sales activities within an assigned territory to achieve revenue and growth targets.
The role involves managing and coaching a sales team, setting and monitoring individual and regional performance objectives, and ensuring effective coverage of key accounts and channels.
The Area Sales Manager will regularly visit customers, oversee execution of in-store and trade marketing initiatives, and ensure proper product availability and visibility. The role includes analyzing sales data, forecasting demand, preparing reports for senior management, and collaborating with cross-functional teams such as marketing, supply chain, and finance to support business objectives.
The Area Sales Manager will also be accountable for maintaining compliance with company policies, representing Cigalah Group professionally in the market, and cultivating strong, long-term customer relationships.
Qualifications
