Who we are?
Americana Restaurants is a leading restaurant operator and food & beverage platform in the MENA region. With a legacy that dates back to 1964, we’ve grown to represent and manage some of the world’s most beloved restaurant brands including KFC, Pizza Hut, Hardee’s, Krispy Kreme, and many more across over 12 countries. Our commitment to operational excellence, innovation, and customer satisfaction continues to drive our growth and success in the region.
As we expand, we're looking for passionate professionals who thrive in fast-paced, dynamic environments. If you're driven by purpose and motivated to make an impact, we'd love to have you on our team.
Purpose of the Role
Growing revenue to targets, managing multiple brands and aggregators, Minimize the non-commission spend on the aggregator (i.e. marketing, compensations, credits etc.) Maximize the aggregator platform efficiency to capture and process the orders
Key Responsibilities:
Aggregator Operations
- Lead aggregator operations management with internal operation stakeholders.
- Streamline ways of working with aggregators including IT projects.
- Be custodian of Marketing spends on aggregators and drive it for best ROI for business.
- Project management responsibilities
- Provide/institutionalize disciplined visibility into the state of the business under your responsibility (i.e. design and send out reporting matrices, scorecards, reports etc.)
- Ensure completion of projects & initiatives to meet KPIs; be relentless and disciplined in engaging stakeholders in technology, finance, revenue management, aggregators and others, to deliver KPIs
- Report & articulate status/progress of respective projects/tasks/responsibilities – in formal/informal settings
Commercial responsibilities
- Forecast annual sales and transaction targets with monthly/weekly/daily breakdowns
- Create monthly/weekly marketing plans to achieve forecasts, with careful consideration of brand/channel cannibalization
- Minimize the marketing spend on aggregators and maximize conversions/RoI
- Minimize other expenses on aggregators (e.g. credits paid, commission ramp-up due to breach of thresholds)
- Identify other key drivers of revenue & profitability (transactions, average check, sales mix, order frequency) and ensure these are addressed in the comprehensive growth plan for respective aggregator
- Liaise with Brand, FP&A and franchisor teams to ensure buy-in/approvals/DoA for all forecasts & growth plans
Guest experience responsibilities
- Define targets of key guest experience metrics on aggregators (e.g. store ratings) and closely track them
- Create intervention projects required to address any guest experience deviations and liaise with Brand/HD/CC ops team
Other support responsibilities
- Define the aggregator roll-out playbook, when launching new aggregators – address all the aspects of the deployment that can impact the commercials or guest experience
- Support the Brand/HD/CC ops team on aggregator channel initiatives, if required
What We’re Looking For:
Education:
- Bachelor's degree in any relevant field.
- Any additional training in analytics and/or excel modelling.
Experience:
- 8-10 years’ experience in an e-commerce/agency/multi-retail company, in a revenue/growth driving role
Job Specific Skills:
- A proven track record of new build and major alteration works
- Excellent communication and negotiation skills
- Ability to work with people of various disciplines at all levels within an organization
- Excellent command of English verbal and written
