Role Objectives:
The Advertising Specialist is responsible for driving advertising revenue growth through partner acquisition, commercial relationship management, media planning, and campaign execution. The role develops advertising proposals and commercial packages, identifies new monetization opportunities, and manages advertising campaigns across available media channels. It also leverages AI tools to improve research, planning, creative development, and reporting, while collaborating with cross-functional teams to enhance advertising performance and maximize revenue opportunities.
Roles & Responsibilities:
1. Business Development & Revenue Generation
- Drive advertising revenue by acquiring new supplier and non-supplier partners.
- Manage partner relationships, identify upselling opportunities, and negotiate commercial agreements.
- Develop advertising proposals, sponsorship packages, and new revenue opportunities.
- Conduct market research and competitive benchmarking to identify growth opportunities.
2. Media Planning & Campaign Execution
- Support the development of media plans across in-app, digital, DOOH, and other available advertising channels, based on campaign objectives and partner requirements.
- Coordinate the execution of advertising campaigns, ensuring that required materials, placements, and deliverables are aligned with the agreed media plans and timelines.
- Collaborate with internal teams to ensure timely delivery and successful campaign performance.
- Monitor campaign performance, prepare reports, and highlight key insights and recommendations to improve campaign effectiveness.
3. Advertising Innovation & Monetization
- Propose new advertising formats, in-app placements, and monetization opportunities.
- Develop creative campaign concepts and commercial packages that maximize advertising revenue.
- Collaborate with Product, Tech, and Design teams to develop and implement new advertising assets.
- Support advertising inventory optimization, pricing strategies, and new monetization initiatives.
4. AI Proficiency & Innovation
- Actively leverage AI tools for prospecting, research, campaign ideation, media planning, presentations, and reporting.
- Use AI-powered tools to develop creative concepts, campaign mockups, and advertising solutions.
- Identify and implement AI applications that improve efficiency, creativity, and commercial performance.
Required Education, Knowledge, And Skills:
- Bachelor’s degree in Marketing, Business, Advertising, or a related field.
- 1–3 years of experience in advertising, media planning, business development, or digital monetization.
- Proven ability to generate revenue, acquire partners, and manage commercial relationships.
- Strong media planning skills, with experience developing and executing multichannel campaigns.
- Hands-on proficiency in AI tools, with practical experience applying them to everyday business tasks.
- Creative and commercially driven, with the ability to propose new advertising concepts and revenue opportunities.
- Strong negotiation, communication, presentation, and analytical skills.
- Ability to independently manage multiple projects and collaborate with cross-functional teams.
Preferred Qualifications
- Experience in e-commerce, quick commerce, retail media, or digital advertising.
- Familiarity with in-app advertising, media pricing, and campaign performance measurement.
