Paid Ads Manager (Google Ads, Marketplace Growth)
Robot24.com, Dubai, UAE (On-site)
Experience: Minimum 4 to 6 years
Full-Time | 9:00 AM to 6:00 PM
About the Role
Robot24.com is looking for a Google Ads specialist who can drive customer acquisition for our robotics marketplace. You will capture buyers who are already searching for robotics products, spare parts, servicing and technical solutions, and turn that demand into registrations, enquiries and orders.
This is a performance role with real ownership. You own the budget, the funnel and the numbers. You don’t wait to be told what to fix.
Your Responsibilities
- Plan, launch and optimize Google Ads campaigns across Search, Shopping, Performance Max, Display, YouTube and Demand Gen
- Drive customer acquisition for the marketplace: registrations, enquiries, leads and orders
- Build and manage product feeds and Google Merchant Center for Shopping campaigns
- Structure campaigns by category, brand, product, spare parts and service to capture high intent demand
- Own keyword research, search term mining, negative keywords and match type strategy
- Manage and scale ad budgets while controlling cost per acquisition and maximizing ROAS
- Run remarketing and customer match campaigns to win back visitors and lapsed buyers
- Write and test ad copy, assets and extensions that lift click through and conversion rates
- Support supplier and partner acquisition campaigns when needed
- Work with Product and Web teams to improve landing pages, site speed and the sign up journey
- Manage conversion tracking, enhanced conversions, GA4 and Google Tag Manager
- Run Meta Ads as a secondary channel for remarketing and awareness
- Track CAC, cost per registration, conversion rate, ROAS and customer value
- Build weekly and monthly reports that lead with insights and next steps
- Work closely with the Marketing, Sales and Marketplace teams
You Must Have
- 4 to 6+ years of proven, hands-on paid media experience, with Google Ads as your core strength
- Advanced expertise in Google Search, Shopping and Performance Max
- Hands-on experience with Google Merchant Center and product feed optimization
- Experience running acquisition campaigns for a marketplace, e-commerce, B2B or platform business
- Proven experience managing and scaling high-budget campaigns
- Expert knowledge of GA4, Google Tag Manager, enhanced conversions and conversion tracking
- Strong understanding of funnels, CAC and customer lifetime value
- A track record of scaling campaigns profitably
- Working knowledge of Meta Ads
- Strong analytical and strategic thinking
- Excellent written English
- Currently based in the UAE and available for on-site work
Highly Desirable
- Google Ads certifications (Search, Shopping, Measurement)
- Experience with Google Ads scripts, Looker Studio and BigQuery
- Experience with Microsoft Ads, LinkedIn, TikTok or programmatic ads
- Experience in B2B, industrial, robotics, tech or automation sectors
- Experience with two sided marketplaces, buyer and seller acquisition
- Experience with CRM and marketing automation tools
- Arabic or another additional language
What Matters Most
Platform skill is the baseline. We want someone who opens a Google Ads account and quickly knows:
- Where is the wasted spend?
- Which search terms and products bring in real customers, not just clicks?
- What is our true cost to acquire a customer?
- Is Performance Max working or hiding poor traffic?
- Is the tracking accurate?
- What can be scaled right now?
Who Will Succeed
You are numbers driven and commercially minded. You know cheap clicks mean nothing if they don’t turn into customers. You live in the search terms report, you test constantly and you act fast on the data. You care about the whole funnel, from ad to landing page to sign up to first order. You take ownership of results.
To Apply, Please Submit
- Your CV
- A summary of your relevant experience
- Google Ads account types and budgets you have managed
- Examples of acquisition campaigns you scaled, with results (CAC, ROAS, conversions)
- Your Google Ads certifications, if any
- Your current location and notice period
