28 days ago
Full TimeMid Level
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Skills Gap Analyzer
Compare your skills with the requirements for Creative Strategist and see what you need to learn
We’re Hiring: Senior Creative Strategist — Ecommerce / DTC
Remote
We’re looking for an experienced, performance-driven Creative Strategist to lead creative strategy across our ecommerce brands—from customer research and concept development to production and performance analysis.
You must have developed ad creatives that generated at least $1 million in attributable ecommerce sales, with verifiable results and a clear explanation of your personal contribution.
You should understand what makes people stop scrolling, keep watching, and buy—and translate that understanding into briefs, scripts, static ads, and a repeatable testing process.
What You’ll Own
Audit competitor ads, offers, funnels, and landing pages using Meta Ad Library, and other research tools.
Mine customer reviews, Reddit, forums, surveys, and support conversations for real language, objections, emotional triggers, and buying motivations.
Identify distinct customer avatars, awareness levels, market sophistication, and opportunities competitors have overlooked.
Track relevant trends and creative formats, adapting them to our products and audiences.
Build a prioritized creative testing roadmap with clear hypotheses.
Develop distinct angles, hooks, concepts, and messaging for customer acquisition and retargeting.
Write persuasive direct-response scripts, static-ad copy, headlines, and calls to action.
Produce detailed briefs and storyboards covering messaging, shot lists, visual references, editing direction, deliverables, and success criteria.
Ensure consistency between the ad’s promise, the offer, and the landing page.
Source and vet UGC creators, actors, and other talent suited to each audience.
Coordinate product delivery, creator briefs, production schedules, and footage handoffs.
Direct editors and designers with clear, actionable feedback.
Review footage and finished assets for persuasive delivery, pacing, clarity, brand consistency, and advertising compliance.
Maintain an organized creative library and testing history.
Analyze creative performance alongside media buyers using metrics such as hook rate, retention, CTR, CVR, CPA, ROAS, and spend.
Diagnose where performance breaks down across the hook, message, demonstration, offer, and landing page.
Distinguish creative problems from targeting, delivery, tracking, or website issues.
Turn winning concepts into structured variations and identify when a fresh concept is needed.
Document learnings and use them to guide the next production cycle.
Non-Negotiable Requirements
3+ years of hands-on creative strategy experience for ecommerce / DTC brands.
A proven track record of creatives generating $1M+ in attributable sales. Working for a seven-figure brand alone does not meet this requirement.
Strong expertise in Meta advertising, with experience across video, UGC, and static creatives.
Excellent direct-response copywriting and a deep understanding of consumer psychology.
Ability to develop original concepts from research and explain the reasoning behind them.
Confidence interpreting ad-account data and making decisions beyond surface-level metrics.
Experience managing creators, editors, and designers through a complete production cycle.
Strong written English, clear communication, reliable delivery, and the ability to work independently in a remote team.
Experience with advertorials, listicles, subscription offers, supplements, skincare, or other consumer products is a strong advantage.
How to Apply
Please send:
A brief introduction and your relevant ecommerce experience.
Three ads you personally helped develop, explaining your exact role in research, strategy, scripting, and production.
Evidence supporting your $1M+ sales track record, including timeframe, ad spend, revenue, CPA or ROAS, and attribution source. Confidential information may be redacted.
One example of how you diagnosed an underperforming creative and improved it.
Your availability, time zone, and expected compensation.
We’re looking for someone who can consistently turn customer insight into creative that sells—and use performance data to make the next round better.