Key Responsibilities:
Strategy & Leadership
- Shape and carry out the country’s retail strategy in line with company goals.
- Guide Area Managers and Store Managers to deliver monthly and annual sales and profit targets.
- Track market developments, competitor moves and changes in customer behaviour to find growth opportunities.
- Act as the brand’s representative with mall management, landlords and government authorities.
Sales Performance
- Grow like-for-like (LFL) sales, average transaction value (ATV), units per transaction (UPT) and conversion rates across all stores.
- Analyse daily and monthly sales results, identify shortfalls and put corrective plans in place.
- Maximise productivity and profitability at every store.
Financial Management & P&L
- Own the country P&L end to end, delivering revenue, margin and net profit targets.
- Manage budgets and drive cost-control initiatives.
- Review financial results regularly and act early on any variances.
Store Operations & Standards
- Keep operational and customer service standards consistent, in full compliance with brand SOPs.
- Lead new store openings, refurbishments and expansion projects.
- Visit stores regularly to check standards and performance on the ground.
Stock & Merchandise
- Keep stock levels healthy and sell-through strong across all stores.
- Work with the Supply Chain and Merchandising teams on stock allocation and replenishment.
- Manage aged stock, match product assortment to each store’s grade and contribute to buy planning.
Team Leadership & Development
- Coach and develop Area and Store Managers to improve performance and build a strong succession pipeline.
- Set clear KPIs and carry out regular performance appraisals.
- Build a culture of collaboration, ownership and results.
Brand & Visual Merchandising
- Make sure brand guidelines and visual merchandising standards are applied consistently in every store.
- Oversee in-store campaigns, product launches and seasonal changeovers to improve the customer experience.
Qualifications
- Proven experience in sales leadership or country-level commercial management, preferably within a retail industry specially cosmetics or perfumery.
- Strong skills in sales strategy, account management, and business development, with a track record of meeting or exceeding revenue targets.
- Ability to analyze market trends, customer needs, and competitive activity to inform sales plans and decision-making.
- Demonstrated team leadership capabilities, including coaching, performance management, and building a high-performing sales culture.
- Excellent communication, negotiation, and presentation skills, with the ability to influence internal and external stakeholders.
- Solid understanding of commercial operations, forecasting, pipeline management, and basic financial concepts related to sales performance.
- Strong organizational and time management skills, with the ability to prioritize multiple initiatives and work under deadlines.
- Comfort working in an on-site environment in Doha, Qatar, with familiarity or willingness to learn about local business practices and regulations.
- Bachelor’s degree in Business, Marketing, Management, or a related field; an advanced degree is an advantage.
- Proficiency in English; Arabic preferable.
