We are looking for an Art Director / Senior Social Media Designer with strong experience in sports communication and social-first content to lead the visual direction and daily creative execution of the ADSC Schools Competition.
The Competition covers multiple sports, age groups, schools, athletes, and competition formats, requiring a designer who can build a consistent Competition identity while giving each sport and content type its own energy and relevance.
This is a hands-on role combining art direction, design leadership, and execution, with a strong focus on high-volume social media content, live competition coverage, and youth sports storytelling.
Key Responsibilities
- Lead the visual and art direction of the Competition across social media and digital communication.
- Translate the approved Competition identity into a flexible and scalable social media design system.
- Establish clear visual treatments for different sports, competition categories, and content formats while maintaining overall brand consistency.
- Create and oversee social media content including:
- Competition announcements
- Fixtures and schedules
- Results and score graphics
- Rankings and leaderboards
- Athlete and team profiles
- School participation content
- Records, achievements and milestones
- Event and competition highlights
- Live and reactive content
- Winners and medal content
- Community and participation stories
- Competition updates and key moments
- Develop modular templates that support fast production across multiple sports and events.
- Personally execute key creative assets, hero posts and priority campaign content.
- Art direct and review the work of the supporting Social Media Designer.
- Guide photography selection, image treatment, typography, composition and overall visual storytelling.
- Adapt the creative approach to suit different disciplines, including team, individual, combat, endurance and precision sports.
- Work closely with social media, content, copywriting, photography, video and account management teams.
- Support real-time content requirements during competitions and major competition moments.
- Maintain consistency across Arabic and English communication.
- Ensure all content is optimised for relevant social platforms and formats.
- Support selected marketing collateral such as digital screens, posters, signage, and event communication materials when required.
- Maintain high creative standards while working within fast turnaround times and a demanding content calendar.
Required Experience & Skills
- 6-8 years of professional experience in art direction, graphic design, or social media design.
- Strong portfolio demonstrating high-quality sports, youth, event, or social media communication.
- Strong understanding of contemporary sports design and digital content trends.
- Experience developing visual systems for high-volume content production.
- Ability to communicate different sports and competition types through distinct but connected visual treatments.
- Excellent typography, composition, image manipulation, and visual storytelling skills.
- Advanced proficiency in Adobe Photoshop and Illustrator.
- Strong understanding of motion-first social content; proficiency in After Effects is highly preferred.
- Experience working with photography and video assets from live events.
- Strong understanding of Instagram, TikTok, X, Facebook and other relevant social platforms.
- Ability to work quickly and make confident creative decisions under pressure.
- Experience with Arabic and English design layouts is preferred.
Preferred Profile
- Previous experience with sports Competitions, leagues, federations, clubs or major sporting events.
- Experience working across multiple sports rather than a single discipline.
- Understanding of youth and school sports communication.
- Strong ability to transform sports data, results and competition information into engaging visual content.
- Comfortable working with live-event environments and short turnaround times.
- Able to balance creative leadership, hands-on design, and operational efficiency.
- Strong team player capable of providing clear creative direction while maintaining consistency and speed.
