What You Will DoAs a Trade Marketing Specialist for CIS markets, this role is pivotal in shaping and executing trade marketing strategies that drive sustainable business growth and strengthen market presence.
The specialist will lead key initiatives to enhance trade investments, promotional effectiveness, and in-store execution, ensuring alignment with overall commercial objectives.This multifaceted position involves detailed analysis, budget oversight, category management, and the development and deployment of point-of-sale materials (POSM). The specialist's work will support new product launches and contribute to cross-functional projects, fostering seamless collaboration across Sales, Marketing, Finance, regional teams, distributors, and external partners.With strong ownership and analytical skills, the specialist will manage multiple projects across different markets, independently prioritizing tasks to deliver impactful results. Responsibilities encompass detailed trade investment tracking, budget control, and financial reconciliation to optimize spending and support P&L forecasting and reviews.
- Trade Investment & Budget Management
- Trade Marketing Strategy & Business Analysis.
- Category Management & In-Store Execution
- POSM, Visibility & New Product Launches
- Promotional Planning & Effectiveness
- Project Management & Cross-Functional Collaboration
OUR PERFECT CANDIDATEOur ideal candidate is a proactive and analytical professional with a strong background in trade marketing within diverse market environments. Experience operating across multiple CIS markets or similar regions is highly desirable, demonstrating an ability to navigate complex commercial landscapes and cultural nuances.
The perfect fit will possess exceptional project management skills, capable of juggling multiple initiatives while maintaining high standards of quality and meeting deadlines confidently.
Qualifications And Skills
- * Bachelor’s degree in Marketing, Business Administration, Finance, or a related field. Advanced qualifications or certifications in trade marketing or category management will be an asset.
- Proven experience in trade marketing, ideally with exposure to budget management, promotional planning, category management, and POSM coordination.
- Strong analytical capabilities, comfortable working with large data sets and commercial metrics to derive insights and recommend actionable strategies.
- Excellent financial acumen with hands-on experience managing budgets, forecasts, and investment analyses.
- Proficiency in trade marketing tools, data visualization platforms, and Microsoft Office suite, particularly Excel and PowerPoint.
- Outstanding communication and interpersonal skills to effectively liaise with internal teams, distributors, and external partners across different countries and cultures.
Personal Attributes
- Highly self-motivated with a strong sense of ownership and accountability for delivering results.
- Detail-oriented with excellent organizational skills and the ability to handle complex projects accurately.
- A collaborative team player who thrives in dynamic environments and values cross-functional cooperation.
- Adaptable and resilient, capable of managing competing priorities and shifting business needs.
- Commitment to continuous learning and professional development to stay current with trade marketing trends and tools.
WE OFFERJoining Perfetti Van Melle as a Trade Marketing Specialist offers an exciting opportunity to contribute to a global leader in the confectionery industry within a supportive and dynamic work environment. We value our employees and strive to provide a comprehensive package that recognizes and rewards your contributions.
What We Offer
- Competitive compensation package aligned with industry standards and your experience level.
- Comprehensive benefits including health insurance, wellness programs, and support for work-life balance.
- Opportunities for professional growth and development through formal training, cross-functional projects, and potential career progression within a global business group.
- Access to cutting-edge tools and technologies that support data-driven marketing and analytics.
- A collaborative culture that values diversity, inclusion, and open communication across teams and regions.
- Dynamic and inclusive workplace where innovation, creativity, and initiative are encouraged and rewarded.
- Flexible working arrangements designed to support productivity and personal well-being.
Join us and be part of a team that takes pride in delivering excellence and creating value in the markets we serve. Together, we drive growth and achieve outstanding success in a vibrant international environment.
