Company Description Digital AELA is an education and training brand focused on language learning, professional skills development, and corporate training for diverse learners and organizations. The company offers English language courses, teacher training, and workplace skills programs designed to build practical communication and real-world capabilities. Its learner-centered approach emphasizes confidence, critical thinking, adaptability, and continuous professional growth. Digital AELA also delivers digital and online learning solutions, combining educational content with technology to create accessible and engaging experiences. The brand’s mission is to empower learners, strengthen educators, and support organizations across international markets.
Role Description The Social Media Marketing Specialist will manage Digital AELA’s social media presence across key platforms to support brand awareness, learner engagement, and lead generation. Day-to-day responsibilities include planning and publishing social media content, creating campaign calendars, coordinating visuals and copy, and monitoring performance metrics. The role involves collaborating with education and training teams to translate programs into compelling digital narratives, engaging with the online community, and optimizing content based on analytics and trends. This is a full-time hybrid role based in Dubai, with a mix of on-site collaboration and some work-from-home flexibility.
Qualifications
- Candidates should possess strong skills in Social Media Marketing and Digital Marketing for campaign planning, execution, and optimization.
- Candidates should possess skills in Social Media Content Creation and Marketing to develop engaging posts, visuals, and platform-specific strategies.
- Candidates should possess excellent Communication skills for clear messaging, audience engagement, and cross-functional collaboration.
- Candidates should ideally have experience with social media analytics tools, content scheduling platforms, and basic visual design or video editing.
- Relevant qualifications such as a degree or certification in Marketing, Digital Media, Communications, or a related field are beneficial.
- Experience in education, training, or edtech sectors, and familiarity with international audiences and multicultural environments, is an advantage.
