The SEO Lead will be responsible for defining, leading, and executing the group-wide SEO strategy across all E-commerce and informative websites within Ali Bin Ali Group. This is a senior role requiring strong strategic thinking, leadership, and hands-on expertise to drive organic growth, visibility, and performance across multiple brands and divisions.
The role will work closely with Marketing, E-commerce, Content, and external agencies to ensure SEO best practices are embedded into all digital initiatives
Strategy & Leadershipo Define and own the SEO vision and roadmap for Ali Bin Ali Group across all divisions.
o Align SEO strategy with overall business, marketing, and e-commerce objectives.
o Act as the subject matter expert for SEO within the group, advising senior stakeholders and leadership.
o Lead SEO governance, standards, and best practices across all brands and platforms.
E-commerce SEOo Drive organic growth for e-commerce platforms through technical SEO, category optimization, product page optimization, and internal linking strategies.
o Optimize SEO performance across PLPs, PDPs, filters, faceted navigation, and site search.
o Partner with E-commerce and UX teams to ensure SEO-friendly site architecture and customer journeys.
Content & On-Page SEOo Define SEO content strategies for both commercial and informational websites.
o Ensure all content is human-written, brand-aligned, and search-intent driven.
o Oversee keyword research, content mapping, metadata optimization, and content performance.
o Collaborate with content, brand, and corporate communications teams to ensure SEO alignment.
AI Search & LLM Readinesso Prepare Ali Bin Ali Group websites to perform in AI-powered search environments, including:
§ Google SGE/ AI Overviews
§ Voice Assistants
§ LLM-Based answers (ChatGPT, Gemini, Copilot , Perplexity , etc.)
o Structuring content for entity-based search and semantic understanding
o Optimizing for E-E-A-T (Experience, Expertise, Authoritativeness, Trust)
o Designing content that can be:
§ Quoted
§ Summarized
§ Referenced by LLMs
o Implementing schema markup (Product, FAQ, How-To, Organization, Article, Review)
o Creating LLM-friendly content frameworks (clear headings, concise answers, authoritative sources)
o Monitoring how brand content appears in AI-generated answers
