Reporting to the Managing Director, you will lead Innovative Design’s marketing practice. You will set campaign strategy with clients, build the team that delivers the work, and be accountable for campaign results and service profitability.
Your mandate also includes growing the agency’s own pipeline and developing the services we offer clients, including AI-enabled marketing services.
Work arrangement: Full-time, on-site. Lebanon is the preferred office base, followed by Saudi Arabia, then Egypt or Syria. This listing is based in Beirut, Lebanon. We are hiring one Marketing Head across these office-base options.
Innovative Design is building its next stage of growth around established strengths in events, exhibitions, creative design and media production, alongside an expanding marketing and digital experience offering.
What you will own
- Translate client business objectives into integrated campaign plans. Set the audience, channel mix, budget and measures of success across content, social and paid media.
- Lead campaign delivery through your team and specialist partners. Review performance with clients and decide where to adjust the work or reallocate budget.
- Build repeatable ways of briefing, producing, reviewing and reporting work.
- Develop AI-enabled services within the wider marketing offering. Identify client needs, pilot applications in campaign planning, production or measurement, and set standards for human review before expanding a service.
- Build Innovative Design's own demand-generation channels, with clear ownership of qualified opportunities and conversion.
- Develop your team, assign clear ownership for each account and decide which capabilities to build internally or source from partners.
- Work with creative, digital, medical and regulatory specialists as required by each project.
What we are looking for
- Proven responsibility for delivering paid marketing services to external clients.
- Experience leading integrated campaigns across content, social and paid media, with evidence of how your decisions affected client results.
- Experience building or improving an agency service, client retainer or delivery team.
- The ability to discuss budgets, qualified demand, campaign economics and service profitability.
- The judgment to assess where AI can improve a marketing service, how to measure its value and what human review it requires.
- Saudi/GCC client experience and healthcare/pharma exposure are valuable; cross-sector experience is also important.
- Clear presentation and team communication in English; Arabic client communication is strongly valued.
You will help shape the function and the team beneath it. Strategy consulting and technical development will be coordinated with the relevant specialist functions and partners.
This is one office-based leadership vacancy being considered across selected office bases. Office details and start arrangements will be confirmed during selection.
- Apply through LinkedIn with your CV. Shortlisted candidates will discuss two anonymised client campaigns and one example of building a service, process or team.
