About the company
Upreach Labs
Advertising Services • 1-50 employees
We help B2B companies generate qualified meetings on their sales teams calendar using outbound marketing.
APPLICATION LINK: https://tally.so/r/4aJg8Y
Upreach Labs is a cold outbound agency helping B2B companies build pipeline and book qualified sales calls through cold email.
We handle the full outbound process for our clients: sending infrastructure, market mapping, lead sourcing, offers, copywriting, campaign execution, and reply handling.
We’re hiring a sharp, hands on Cold Outbound Specialist / GTM Engineer to own campaign delivery across a portfolio of client accounts.
THE OPPORTUNITY
You’ll be the day-to-day contact for your clients and the person running the systems behind their results.
You’ll turn each client’s ideal customer profile into targeted prospect lists, develop offers and messaging, build campaigns in Instantly, protect sending health, and help turn interested replies into qualified meetings.
You’ll have ownership across the campaign lifecycle, with room to test ideas, improve systems, and make decisions based on results.
We’re looking for someone who enjoys both the technical detail and the commercial thinking: someone who can troubleshoot an inbox connection, identify a weak offer, and explain campaign performance clearly.
WHAT YOU’LL DO
• Own client communication. Provide brief daily updates and a weekly review covering results, tests, issues, and next actions. Respond promptly during working hours and keep clients informed when performance needs attention.
• Manage sending infrastructure. Maintain Google Workspace and Microsoft 365 inboxes, domains, and account inventory. Monitor sending health, investigate authentication or connection issues, and pause affected campaigns when necessary.
• Map markets and build targeted lists. Translate each client’s ICP into clear filters, identify relevant decision makers, and use intent signals thoughtfully. Ensure lists are verified, deduplicated, checked against exclusions, and ready for launch.
• Develop offers and write campaigns. Turn client services and approved proof points into compelling offers for specific buyers. Write concise copy in the client’s voice and build structured tests across audiences, offers, and messaging in Instantly.
• Manage replies and qualification. Monitor replies throughout the day, review AI-assisted responses, and step in when judgment is needed. Qualify interested prospects against agreed criteria and help move suitable opportunities toward booked calls.
• Diagnose and improve performance. Investigate weak points before making changes, explain results honestly, and turn findings into clear next steps.
WHAT WE’RE LOOKING FOR
• Practical experience managing B2B cold email campaigns across list building, setup, launch, testing, reply handling, and reporting. You should be able to explain your own work, decisions, and results.
• Strong written English and professional client communication. You can write effective outreach, provide useful updates, and handle difficult performance conversations clearly.
• Hands-on experience with Instantly, lead sourcing and enrichment platforms such as GetLeads.io and Clay, email verification tools, and inbox provisioning or monitoring platforms.
• Working knowledge of Google Workspace, Microsoft 365, SPF, DKIM, DMARC, and common deliverability issues.
• Strong commercial judgment. You can assess whether a prospect fits, an offer makes sense, and a meeting meets the client’s qualification criteria.
• Confidence working with spreadsheets, targeting filters, exclusions, deduplication, and data quality checks.
• Reliable availability during U.S. Eastern Time hours year-round, including daylight saving changes, plus a stable internet connection and a suitable computer.
Experience with Claude Code, Grok, APIs, webhooks, and workflow automation is a plus.
COMPENSATION AND PROGRESSION
Your starting base salary is $1,500 USD per month, with performance pay available from day one.
The target is to reach $3,000 USD in total monthly compensation within 6-12 months as you take ownership of more client accounts and demonstrate consistent delivery.
Progression depends on the number of accounts you manage, communication quality, campaign execution, qualified meeting outcomes, and your ability to work independently. The compensation structure and review dates will be agreed before you start.
WHAT YOU GET
• Fully remote work with a clear Eastern Time schedule.
• Unlimited PTO, coordinated around client coverage.
• A gym stipend covering your membership.
• Performance pay on top of your base from day one.
• A clear progression target as your client portfolio and responsibilities grow.
• Ownership across the full outbound process.
• Hands-on work with Clay, Instantly, Claude Code, and a modern outbound stack.
WHAT SUCCESS LOOKS LIKE
Your clients know what’s happening and what comes next. Your lists fit the brief, your campaigns are carefully built, and your sending infrastructure is monitored. Interested prospects receive thoughtful follow-up, and meetings meet the agreed qualification criteria.
When results fall short, you investigate the cause, propose a sensible next test, and take ownership of executing it.
If you take pride in both the details and the outcome, we’d like to hear from you.