2. JOB PURPOSE
The Marketing Coordinator is responsible for supporting the departments and functions through effective coordination between brands, the company, stores, online platforms, suppliers, and external service providers to ensure the successful implementation of marketing activities and events. This role is crucial in managing supplier relationships, coordinating event requirements and logistics, following up on marketing requests, liaising with internal and external stakeholders, submitting reports, and continuously collaborating with Brand Managers to ensure timely and efficient execution.
3. KEY ACCOUNTABILITIES AND RESPONSIBILITIES include but are not limited to
1. Marketing and Visual Merchandising:
- Coordinate the monthly execution of marketing activities per brand by requesting, sourcing, and following up on the production and delivery of the necessary marketing materials (ATL, BTL & Digital).
- Liaise with suppliers, agencies, and external service providers to ensure timely delivery of materials and services in line with brand requirements.
- Build and maintain effective supplier relationships, ensuring proper communication, coordination, and follow-up throughout the execution of marketing activities.
- Collaborate with the Merchandising department to ensure seamless implementation of marketing and visual merchandising activities.
- Participate in event planning, coordination, and execution in collaboration with the Event Manager, Brand Managers, suppliers, and Visual Merchandising department.
- Coordinate event logistics, including supplier arrangements, materials, setup, and other operational requirements.
- Attend events and conduct spot checks of marketing activations to ensure proper implementation.
- Prepare presentations and post-event reports using data gathered from events and share findings with Brand Managers.
- Request and review supplier quotations, issue Requests for Quotation (RFQs) and Purchase Orders (POs), and follow up on approvals and deliveries.
2. Digital and Social Media:
- Attend events and oversee social media coverage, capturing backstage moments and live activities through phone photography and video content.
- Monitor online activities of competitors' brands and influencers.
- Cover events through social media stories, ensuring real-time coverage of brand activations and activities.
- Coordinate with influencers for event invitations, follow-ups, and post-event communications.
- Create content tailored to each social media channel, including video guidelines (testimonials, fun fast videos, etc.) for pre-event promotions.
- Conduct competitor benchmarking to stay updated on market trends, brand activations, and industry practices.
- Analyze post-event performance, identifying best practices, engagement levels, and influencers' activity for continuous improvement.
4. QUALIFICATIONS, EXPERIENCE & SKILLS
- Bachelor's degree in Business Administration, Marketing, or any related field.
- 1–3 years of experience in Digital Marketing, Event Planning, Supplier Coordination, or any relevant field.
- Previous exposure to supplier management, vendor coordination, event organization, or dealing with external service providers is an advantage.
- Fluent in Arabic and English; French is a plus.
- Knowledge of social media trends and digital marketing tools.
- Strong communication, interpersonal, coordination, and relationship-building skills.
- Detail-oriented with strong organizational and follow-up skills.
- Friendly, enthusiastic, and passionate about people and events.
- Flexible; possibility to work late night hours and on weekends when needed for events.
