Role Overview :
To drive business expansion and market development in Africa (African countries) & Europe by identifying new business opportunities, establishing strategic partnerships, developing distribution channels, and increasing the company's market presence and revenue.
Duties and Responsibilities
1. Market Expansion & Business Development
- Develop and implement business development strategies for the African and European market market.
- Identify new markets, customer segments, and potential business opportunities.
- Explore opportunities to expand the company's presence across different regions in African / Europe market.
- Develop strategies to increase market penetration and brand awareness.
2. New Business Acquisition
- Identify and approach potential distributors, wholesalers, retailers, and corporate clients.
- Generate new leads and convert prospects into business accounts.
- Conduct business meetings, presentations, and negotiations with potential clients.
- Establish and maintain long-term business relationships.
3. Distribution Channel Development
- Identify and appoint suitable distributors and business partners.
- Develop and manage distribution networks across Africa / Europe.
- Negotiate commercial terms, pricing, and partnership agreements.
- Monitor distributor performance and ensure achievement of agreed targets.
4. Sales Strategy & Revenue Growth
- Develop business plans and sales strategies to achieve revenue targets.
- Identify opportunities for product expansion and new market segments.
- Prepare sales forecasts, business proposals, and commercial plans.
- Monitor business performance and implement corrective actions where required.
5. Market Research & Competitor Analysis
- Conduct market research to understand customer demand and market potential.
- Monitor competitor products, pricing, distribution channels, and strategies.
- Identify market gaps and recommend opportunities for business growth.
- Provide management with market insights and recommendations.
6. Sales management skills and training skills
- Conduct regular business performance reviews, evaluate progress against targets, identify gaps, and recommend improvements.
- Analyse sales performance, customer data, and market trends to identify business opportunities and support decision-making.
- Develop and recommend competitive pricing strategies by reviewing market conditions, competitor pricing, and profit margins.
- Conduct competitor benchmarking to compare products, pricing, and business practices, and recommend strategies to improve market competitiveness.
Education and Experience Requirement
- Master's degree in Business Administration, Sales, Marketing, or a related field.
- Proven experience in business development, sales management, or market expansion.
- Able to travel 80% of the time.
- Strong knowledge of the Moroccan market and business environment.
- Established network of distributors, wholesalers, retailers, and corporate clients is an advantage.
- Strong negotiation, presentation, and strategic planning skills.
- Ability to identify and convert new business opportunities.
- Fluency in French , Arabic & English is an mandatory.
