Purpose:

Lead marketing, digital communication, and visibility for Corporate Sustainability & Impact (CSI) and EFG Foundation, ensuring all content reflects their mission, impact, tone of voice, and brand standards. Act as the primary liaison with Group Marketing & Communications and external partners, under the direction of the Group Chief Sustainability Officer.

Responsibilities:

1.Social Media Management, Digital Content & Campaigns

a. Develop and manage the digital marketing plan for Corporate Sustainability & Impact/EFG Foundation approved by the Group Chief Sustainability Officer or their designated lead, ensuring consistency with approved Group brand standards.

b. Lead content creation across all digital channels:

Create content in English and Arabic (captions, post design, short-form narratives, storytelling) for Facebook, Instagram, LinkedIn, and other relevant channels, in line with the Foundation’s tone of voice, brand guidelines, and impact positioning.
Identify content opportunities from programs, field visits, beneficiaries, partners, events, and impact reports.
Coordinate with designers, videographers, and internal teams to produce visual assets, reels, videos, carousels, and infographics.
Manage day-to-day scheduling and publishing.

c. Monitor and respond to audience interactions using approved messaging. Handle routine responses within delegated authority, escalate sensitive program matters to CSI/EFG Foundation heads, and coordinate with the Communications team on matters with potential Group reputational implications.

d. Plan and run digital campaigns within the approved plan and budget, defining objectives, audiences, and key messages. Coordinate with the Growth & Performance Marketing function on paid media and optimization, and review performance data jointly to improve content and campaign effectiveness.

e. Manage the CSI/EFG Foundation website, keeping content current and aligned with programs and initiatives, proposing improvements and new pages, and applying basic SEO. Coordinate with technical teams, the Marketing department, and Growth & Performance Marketing as needed.

2.Events Planning, Execution, and Internal Communication

a. Lead the planning and execution of CSI/EFG Foundation external events (economic empowerment, awareness, fundraising, community engagement), covering logistics, branding, vendor relations, on-site coordination, communication materials, and reporting. Coordinate with the Events and Internal Communications Team on scheduling and distribution of related communications through Group-wide channels.

b. Lead CSI/EFG Foundation events, awareness sessions, and employee engagement activities at HQ, and manage internal communications (objectives, key messages, impact updates, and visuals), with content approved by CSI/EFG Foundation heads. Agree logistics and execution responsibilities with the Events and Internal Communications Team at the start of each activity.

3.Video Production & Storytelling

a. Develop storytelling concepts that highlight the EFG Foundation’s programs, beneficiaries, community impact, partnerships, and sustainability initiatives, including new formats such as reels, short documentaries, and impact explainers.

b. Oversee the development of short-form and long-form video content for social media, website, events, donor engagement, and stakeholder presentations, including scripts, interview questions, storyboards, and captions.

c. Coordinate video production with internal specialists and external vendors, consulting Group Marketing & Communications where production involves Group channels, spokespersons, shared resources, or departures from approved brand guidelines.

4.Marketing Collateral & Giveaways

a. Oversee the development and production of giveaways for donors, partners, events, and beneficiaries, managing design approvals, quality control, suppliers, and budget.

5.Press Releases, Internal Coordination & Stakeholder Communication

a. Act as the CSI/EFG Foundation lead for PR briefs, communication objectives, proposed stories, and key messages, coordinating with Group Marketing & Communications on media planning and delivery.

b. Develop and draft PR materials (program summaries, impact figures, quotes, and beneficiary stories), reviewing them for accuracy, messaging, and alignment with Foundation objectives. c. Coordinate the collection of supporting data and quotes, and work with the Communications team to finalize materials for media use.

6.Brand Management & Institutional Communications

a. Apply Group brand standards and the CSI/EFG Foundation’s approved visual identity, tone of voice, and communication guidelines across all digital and marketing materials.

b. Brief designers on required visuals and materials (templates, infographics, presentations, brochures, donor materials), and review outputs for accuracy, quality, and brand compliance.

c. Support the development of digital-first and selected physical marketing collateral, including giveaways when linked to campaigns, events, or donor engagement.

d. Agree brand updates proposed by CSI/EFG Foundation heads jointly with Group Marketing & Communications, including scope and implementation.

7.Conduct research and benchmarking to strengthen the CSI/EFG Foundation’s communication strategy.

8.Ensure compliance with all applicable AML/CTF rules and regulations as required in the conduct of the role.

9.Ensure timely completion of all relevant AML/CTF training provided by the Group.

10.Ensure response to AML, CTF & sanctions inquiries in a timely manner.

Job Requirements:

5-7 years of experience in marketing, communications, digital media, or related fields (experience in foundations, NGOs, or impact-focused organizations is a plus).
Bachelor’s degree in Marketing, Mass Communications, Business Administration, or a related field.
Proven experience in social media management, digital content creation, and digital campaigns, with proficiency in Facebook, Instagram, LinkedIn, their publishing tools, and social media analytics and performance reporting.
Ability to use generative AI tools effectively for content, visuals, and reporting, and to review AI-generated output for accuracy, tone of voice, and brand compliance.
Experience in planning and executing events, including vendor management and on-site coordination.
Strong writing and storytelling skills in English and Arabic, with experience drafting PR and communication materials and working with media or corporate communications teams.
Experience supervising video production and managing communication assets.
Familiarity with content management systems for updating website content.
Basic knowledge of design tools (e.g., Canva, Adobe Photoshop, or Illustrator) to create designs when needed and coordinate effectively with designers.
Experience managing suppliers and budgets for production and marketing materials.
Strong coordination and stakeholder-management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
High attention to detail, creativity, and strong organizational skills.

“Thank you for your interest in applying to EFG Holding. Due to the high volume of applications/interest, please note that we are only able to respond directly to applicants that are shortlisted for interviews.”

Purpose:

Responsibilities:

1.Social Media Management, Digital Content & Campaigns

b. Lead content creation across all digital channels:

Create content in English and Arabic (captions, post design, short-form narratives, storytelling) for Facebook, Instagram, LinkedIn, and other relevant channels, in line with the Foundation’s tone of voice, brand guidelines, and impact positioning.
Identify content opportunities from programs, field visits, beneficiaries, partners, events, and impact reports.
Coordinate with designers, videographers, and internal teams to produce visual assets, reels, videos, carousels, and infographics.
Manage day-to-day scheduling and publishing.