The GEO & SEO Specialist makes sure Best Al-Yousifi is found, cited, and recommended
wherever customers now look for consumer electronics: AI assistants and AI search (ChatGPT,
Gemini, Perplexity, Microsoft Copilot, Claude, Google AI Overviews and AI Mode) as well as
traditional search engines. This position has 4 key roles:
- AI visibility measurement (40%)
a. Conceptualize plan and build a GEO roadmap strategies
b. Build and maintain a priority prompt set (e.g. 200–300 prompts) covering categories,
brands, comparisons, price, and "where to buy in Kuwait" queries, in English and Arabic.
c. Track monthly, across the main AI platforms: brand mention rate, citation rate, share of
voice versus competitors, sentiment, and factual accuracy.
d. Maintain a testing log of changes made and their observed effect on AI answers
e. Manage technical access for AI crawlers (robots directives, rendering, page speed, feed
freshness) and recommend policy on AI bot access.
- Content Path for AI answers (30%)
a. Plan and publish answer-first content: buying guides, comparisons, FAQs, specification
and warranty pages, and campaign landing pages, in English and Arabic.
b. Align content with the approved marketing calendar so that each monthly campaign has a
search- and AI-ready landing page.
- Creating Structured Data Feeds & SEO corrections (20%)
a. Keep brand, showroom, product, price, and availability information consistent across the
website, Google Business Profile, Google Merchant Center, marketplaces, and third-party
listings.
b. Implement and maintain structured data Schema compliance and audits across the site.
c. Support link building and digital PR to strengthen domain authority
d. Carry out bilingual keyword research and optimize category, product, and campaign pages
(titles, content, internal links, schema).
e. Run technical SEO health: crawlability, indexation, site architecture, Core Web Vitals,
mobile experience, and Arabic content readiness
- Performance Analytics-framework(10%)
a. Own performance review vs competitor (local, regional and international)
b. Build and maintain dashboards (GA4, Search Console, Looker Studio or equivalent)
covering AI visibility, organic traffic, and conversions.
c. Prepare a monthly performance report, a quarterly review with recommendations, and an
annual GEO & SEO roadmap and budget input.
Skills
Person Specifications
Education
- Bachelor's degree in Marketing, Digital Marketing, Communications, Business
Administration, IT / Computer Science, or a related field.
- Advanced certifications Google Analytics certification; Semrush / Ahrefs / HubSpot or
similar SEO certifications.
Expirence
-
4- 6 years in SEO or digital marketing,
-
1–2 years leading a search programme
-
At least 6-12 months of hands-on GEO / AEO experimentation with documented results.
NOTE: This job description is not intended to be all-inclusive. Employee may perform other
related duties as negotiated to meet the ongoing needs of the organization.
Skills, Knowledge, Background
Excellent written and spoken skills in English and Arabic (preferable)
SEO specialist or manager at an e-commerce retailer or marketplace (GCC
electronics, home appliances, or general retail).
SEO or content lead at a digital agency serving retail or e-commerce clients
Technical SEO or web analytics specialist with strong schema, feed, and site-
structure experience.
Performance marketer or product-feed specialist who has moved into organic search.
Run structured tests on AI platforms (ChatGPT, Gemini, Perplexity, AI Overviews) and
can show a before / after change in brand mentions or citations.
