At Speria, we are transforming the future of food systems through technology, innovation, and operational intelligence.
We help producers and integrators improve performance across the food supply chain by connecting data, systems, and workflows that enable smarter decision-making and more efficient operations. Our solutions support mission-critical activities across food production environments, helping customers improve productivity, strengthen operational performance, and create more sustainable outcomes.
Built on decades of industry expertise and trusted customer partnerships, Speria brings together a portfolio of market-leading products, technologies, and services that help customers turn data into actionable insights and measurable business results. We support organizations across the food production value chain by connecting planning, execution, and performance through innovative software, automation, and operational intelligence solutions.
With approximately 400 employees worldwide, Speria operates across multiple countries and serves customers around the globe. Our international team combines deep industry knowledge with a shared commitment to innovation, collaboration, and customer success.
As we continue to grow, we are investing in our people, capabilities, and technologies to build a more connected, customer-focused, and digitally enabled organization. We believe our success starts with our employees, and we are committed to creating an environment where individuals can make an impact, develop professionally, and contribute to meaningful work that helps shape the future of food production.
Job Summary
Speria is seeking an experienced Director, Global Experience Marketing & Marketing Operations to lead a global team responsible for connecting commercial priorities, product strategy, and customer engagement through impactful marketing programs and operational excellence.
This role sits at the intersection of Experience Marketing, Brand Transformation, Marketing Operations, Demand Generation, Digital Marketing, and Team Leadership.
The successful candidate will help strengthen Speria's global marketing organization by driving integrated marketing initiatives, building scalable marketing capabilities, advancing digital marketing maturity, and leading the transition toward a more commercially focused and measurable marketing model.
This position is ideal for a marketing leader who is equally comfortable setting strategic direction, building organizational capabilities, and partnering cross-functionally to drive business outcomes.
Responsibilities and Duties
Brand Strategy, Activation & Transition
- Lead the global activation and positioning of the Speria brand across customer, dealer, partner, and employee touchpoints.
- Drive the structured transition of product brands into the Speria brand architecture while protecting existing brand equity.
- Establish clear brand governance frameworks, standards, and best practices across markets.
- Ensure consistent brand execution across campaigns, events, digital channels, and customer experiences.
- Partner closely with Product Marketing, Communications, Sales, and Creative teams to deliver aligned go-to-market activities.
Experience Marketing & Demand Generation
- Develop integrated global marketing plans aligned with commercial and product priorities.
- Lead marketing activity across digital campaigns, events, customer engagement programs, and targeted marketing initiatives.
- Strengthen demand generation capabilities in partnership with Sales and Product Marketing.
- Ensure marketing programs support the entire customer journey, from awareness through customer growth and retention.
- Continuously improve campaign effectiveness through performance analysis and customer insight.
Marketing Operations & Business Performance
- Lead Marketing Operations, including planning, governance, budget oversight, reporting, and operational processes.
- Establish scalable operating models that improve efficiency and marketing effectiveness.
- Define KPIs and reporting frameworks that connect marketing investments to business outcomes.
- Improve visibility into campaign performance, customer engagement, and marketing ROI.
- Drive data-informed decision making across the marketing organization.
Digital Marketing & Capability Development
- Help shape the future marketing capability roadmap across the organization.
- Strengthen digital marketing maturity, including campaign execution, customer engagement, and performance measurement.
- Support the development of more scalable and measurable marketing programs.
- Partner with internal stakeholders to improve how technology, data, and marketing capabilities work together.
- Identify opportunities to modernize marketing tools, workflows, and processes.
Sales, Product & Executive Partnerships
- Serve as a senior marketing partner to Sales Leadership, Product Management, and Product Marketing.
- Align marketing investments with commercial priorities and growth opportunities.
- Help establish effective collaboration between marketing and sales teams.
- Provide insights and recommendations based on customer, market, and performance data.
- Support strategic planning and prioritization discussions with executive stakeholders.
Team Leadership
- Lead and develop a global marketing team with clear accountability, priorities, and performance expectations.
- Foster a collaborative, high-performance culture across regions and functional teams.
- Develop future organizational capabilities through coaching, hiring, and talent development.
- Guide the team through ongoing organizational and brand transformation initiatives.
- Ensure resources are focused on activities that deliver the greatest business impact.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 10+ years of progressive marketing leadership experience.
- Experience leading global or multi-country marketing organizations.
- Experience across multiple marketing disciplines including brand, digital marketing, demand generation, and marketing operations.
- Proven experience leading cross-functional initiatives involving Sales, Marketing, and Product teams.
- Demonstrated experience building teams, processes, and organizational capabilities.
- Strong business acumen and ability to connect marketing activities to commercial outcomes.
- Experience working in complex stakeholder environments.
- Excellent communication, presentation, and leadership skills.
Preferred Skills
- Experience leading brand transformation or rebranding initiatives.
- Experience building or modernizing Marketing Operations functions.
- Experience with marketing technology, CRM platforms, or marketing automation tools.
- B2B marketing leadership experience.
- Experience working within global industrial, manufacturing, technology, or engineering-focused organizations.
- Experience leading organizational change and transformation initiatives.
- Experience supporting both physical and digital marketing channels.
Success Metrics
Success in this role will be measured by:
- Strengthening global brand consistency and execution.
- Successful delivery of brand transition initiatives.
- Improved marketing operational effectiveness and governance.
- Increased visibility into marketing performance and business impact.
- Development of scalable marketing capabilities and processes.
- Growth in demand generation and customer engagement effectiveness.
- Strong partnership with Sales, Product Management, and executive leadership.
- Development of a high-performing global marketing team.
- Advancement of a more integrated, digital, and commercially focused marketing organization.
EEO Statement
Speria is committed to creating a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, disability, sexual orientation, gender identity, veteran status, genetic information, or any other characteristic protected by applicable law. We believe diverse perspectives strengthen our business and help us better serve our customers around the world.
