We're Hiring: Senior Performance Marketing Specialist
Paid Ads | Marketing Audit | Analytics & Conversion Tracking
Company: Rahul Restaurant
Location: Kuwait
Industry: Food & Beverage (F&B)
Job DescriptionWe are looking for an experienced, analytical, and results-driven Senior Performance Marketing Specialist to independently audit, manage, optimize, and report on our digital marketing performance.
The ideal candidate must be equally skilled in technical marketing audits and hands-on advertising campaign management.
Key Responsibilities
- * Conduct comprehensive digital marketing audits and identify performance gaps.
- Plan, launch, manage, and optimize advertising campaigns across Meta (Instagram & Facebook), Google Ads, TikTok, and Snapchat.
- Analyze customer journeys, checkout funnels, and conversion rates.
- Audit and troubleshoot Meta Pixel, Conversions API (CAPI), Google Analytics 4 (GA4), and Google Tag Manager.
- Identify tracking errors, attribution issues, wasted advertising spend, and lost conversions.
- Prepare detailed weekly and monthly performance reports with actionable recommendations.
- Monitor ROAS, ROI, CPA, CAC, and advertising budgets.
- Improve website conversion rates and reduce checkout abandonment.
- Coordinate with website developers to resolve technical tracking problems.
- Build dashboards and measure actual sales generated by advertising campaigns.
Requirements
- * Minimum 4–5 years of hands-on performance marketing experience.
- Proven experience conducting technical digital marketing audits.
- Advanced knowledge of Meta Ads Manager, Google Ads, and GA4.
- Strong understanding of Pixel, CAPI, GTM, event tracking, and attribution.
- Experience with Looker Studio and performance reporting.
- Ability to independently manage advertising campaigns and marketing budgets.
- Strong analytical, problem-solving, and reporting skills.
- Experience in restaurants, food delivery, or e-commerce is highly preferred.
What We're Looking ForWe need more than a traditional digital marketer. We are looking for someone who can identify problems, explain why they happen, implement solutions, and demonstrate measurable improvements in revenue and advertising performance.
To Apply: Please submit your CV along with examples of previous marketing audits, performance reports, and successful paid advertising campaigns.
