Location: Amman, Jordan / Hybrid
Engagement Type: Consultancy / Project-Based
Role OverviewWe are looking for an experienced Brand Strategy & Communications Consultant to develop a strong, distinctive brand positioning, strengthen market perception, and build a consistent and recognizable brand presence.
The ideal candidate combines strategic thinking, creativity, and business understanding to translate brand strategy into measurable business impact.
Key Responsibilities
- * Conduct brand audits, market research, and competitor benchmarking.
- Develop brand positioning, differentiation, and value propositions.
- Define brand personality, narrative, messaging, and tone of voice.
- Evaluate visual identity and ensure brand consistency across touchpoints.
- Develop brand communication, visibility, and reputation strategies.
- Identify opportunities for PR, thought leadership, partnerships, and industry recognition.
- Strengthen corporate and employer branding.
- Develop actionable brand roadmaps with measurable KPIs.
- Collaborate with leadership and internal teams to guide implementation.
Requirements
- * 4+ years of experience in brand strategy, brand consultancy, or corporate communications.
- Proven track record in brand development, positioning, or repositioning.
- Strong understanding of B2B branding and professional services.
- Experience in Jordan and GCC markets is preferred.
- Excellent strategic thinking, storytelling, and communication skills.
- Ability to connect brand strategy with business growth.
- Portfolio of relevant projects demonstrating measurable results.
Expected Deliverables Brand audit and competitive analysis.
* Brand positioning and messaging framework.
* Brand identity and communication recommendations.
* Brand visibility and reputation strategy.
* Prioritized implementation roadmap with KPIs.
* Ideal Profile:* A strategic brand expert who goes beyond design and advertising to build meaningful differentiation, market credibility, and long-term brand value.
