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Reading Minds Market Research is an independent research firm founded in Dubai in 2009. We help organizations understand customers and markets through quantitative research, qualitative research, data collection and fieldwork, and mystery shopping. We start with the decision our client needs to make, then choose a method that fits the question and the market. Our work spans the GCC and other markets across the Middle East, North Africa, Europe, and Asia. We explain what the findings support and where uncertainty remains, so teams can use the evidence to make better decisions. Research enquiries: [email protected]