FIG Holding is a privately held group that develops and operates Armenian brands across food, hospitality, retail, and related services. The group brings together culinary heritage, hospitality expertise, and brand development under one holding structure, operating across multiple markets.
Its activities span a diversified portfolio, including:
๐๐จ๐ฌ๐ฉ๐ข๐ญ๐๐ฅ๐ข๐ญ๐ฒ & ๐๐๐ฌ๐ญ๐๐ฎ๐ซ๐๐ง๐ญ๐ฌ: ๐๐๐ฒ๐ซ๐ข๐ - ๐๐๐ญ๐๐ก๐ข๐
๐๐๐ญ๐๐ข๐ฅ & ๐
๐๐๐: ๐๐๐ฆ๐๐ค๐ข๐๐ง ๐๐ญ๐จ๐ซ๐
๐๐๐ญ๐๐ซ๐ข๐ง๐ & ๐๐ฏ๐๐ง๐ญ๐ฌ: ๐๐๐ฒ๐ซ๐ข๐ ๐๐๐ญ๐๐ซ๐ข๐ง๐
FIG Holdingโs work is guided by a clear mission to celebrate Armenian heritage through food and hospitality, with a long-term vision to lead Armenian culinary trends globally through an integrated, 360-degree experience. The group operates with a strong focus on quality, belonging, innovation, responsibility, and diversity, shaping how its brands grow and how its teams and partners engage across markets.