Eliane Bou Fadel - Professional Summary

Contact Information

• Location: Beirut, Lebanon
• Phone: +961 3 489546
• Email: elyanboufadel@gmail.com
• LinkedIn: www.linkedin.com/in/eliane-bou-fadel

Professional Overview

Senior healthcare commercial leader with 13+ years of progressive experience in pharmaceuticals and medical devices. Expertise spans business development, commercial strategy, product portfolio management, hospital/institutional markets, strategic partnerships, pricing, tenders, and sales leadership. International experience managing supplier and manufacturer relationships across Europe, the US, and Asia.

Core Competencies

Strategic & Commercial

• Business Development
• Commercial Strategy
• Strategic Partnerships
• Key Account Management
• Hospital Tenders
• Portfolio Management
• Market Access
• Pricing & Negotiation
• Forecasting
• Commercial Due Diligence & Opportunity Assessment

Leadership & Operations

• Team Leadership
• Sales Management
• HCP & KOL Engagement
• Cross-functional Coordination
• Field Coaching

Professional Experience

Catafago Pharmaceuticals | Lebanon

Field Sales Manager (Jan 2026 – Jun 2026)

• Led two field teams totaling 11 Medical Representatives across multiple therapeutic areas
• Managed KPIs, territory optimization, field coaching, and execution excellence
• Built relationships with HCPs, KOLs, and healthcare institutions
• Led HCP engagement initiatives and physician roundtables

Alfa Laboratories / Alfamed | Lebanon

Business Unit Manager (Jan 2021 – May 2025)

• Led commercial and business development for pharmaceutical and medical device portfolios
• Managed strategic relationships with international suppliers across Europe, US, and Asia
• Directed hospital tenders, pricing strategy, forecasting, budgeting, and profitability analysis
• Launched dialysis filtration portfolio achieving ~25% revenue growth in 6 months
• Recruited, trained, and coached commercial teams
• Participated in major international medical exhibitions (MEDICA, Arab Health)

Product Development Manager (Jan 2017 – Dec 2020)

• Identified, evaluated, and sourced pharmaceutical and medical device products
• Conducted commercial due diligence and market research
• Collaborated with international suppliers on business opportunities and product launches

Medical Representative (Mar 2013 – Dec 2016)

• Promoted pharmaceutical and medical device products in hospital and outpatient settings
• Built HCP and institutional relationships
• Generated market intelligence to support commercial growth

St. Joseph Medical Center | Lebanon

Administrative Officer (2008 – 2013)

• Coordinated patient administration and insurance approvals
• Gained foundational exposure to hospital systems and patient pathways

Education

International Master in Pharma & Health Management

Rome Business School, Italy (2025 – Sep 2026)

• Grade: 30/30 cum laude
• Capstone Project: AI-Inspired Decision-Support Framework for Market Access and Pricing in Oncology (HR+/HER2− Advanced Breast Cancer)
• Designed framework integrating clinical evidence, HTA, pricing, reimbursement, and health economics across EU and US markets

International Bootcamp | Rome, Italy (July 2026)

• Prevela Preventive-Health Platform — Olidata Healthcare-AI Challenge
• Contributed to business model, go-to-market strategy, and value proposition for AI-enabled preventive-health platform

Master in Biochemistry

Holy Spirit University of Kaslik (USEK), Lebanon

• Specialization: Cosmetology & Pharmacology

Bachelor in Biochemistry

Lebanese University, Lebanon

Languages & Digital Proficiency

Languages

• Arabic — Native
• English — Full Professional
• French — Full Professional

Digital Tools

• Advanced Excel
• PowerPoint
• Word
• SyncWise CRM
• Power BI (Basic)
• Generative AI Tools (ChatGPT – Research, Analysis & Business Productivity)

Key Achievements

• Launched dialysis filtration portfolio with ~25% revenue growth within 6 months
• Secured key hospital account through portfolio expansion
• Led teams of 11+ Medical Representatives across multiple therapeutic areas
• Participated in international medical exhibitions to strengthen supplier relationships and explore portfolio expansion
• Designed AI-inspired decision-support framework for oncology market access and pricing