Strategic Planning
- Develop and implement a comprehensive annual marketing and communications plan aligned with the organization’s strategic objectives.
- Manage brand positioning and ensure consistency across all communication channels.
- Conduct market analysis, audience segmentation, and competitor benchmarking to inform strategy.
B. Campaign Development & Management
- Plan, design, and execute marketing campaigns for events, services, fundraising initiatives, and institutional programs.
- Manage multi-channel campaigns (digital, print, social media, outdoor, PR).
- Supervise creative development including visuals, videos, messaging, and promotional materials.
C. Digital Marketing & Social Media
- Oversee all digital platforms (website, social media, email marketing, paid ads).
- Lead content creation calendars with high-quality, engaging, and brand-aligned content.
- Manage analytics, monitor performance KPIs, and adjust campaigns based on insights.
D. Public Relations & Media Coordination
- Build and maintain relationships with media outlets, influencers, agencies, and partners.
- Coordinate press releases, media coverage, interviews, and PR events.
- Act as a key contributor to reputation management and crisis communication.
E. Internal Coordination
- Collaborate with program teams, fundraising, operations, and leadership to support project visibility.
- Lead communication briefs, collect requirements, and translate them into clear marketing deliverables.
- Provide guidance and training to internal teams on brand usage and communication standards.
F. Budget & Resource Management
- Develop and manage the marketing budget.
- Supervise procurement of marketing materials and external suppliers (designers, printers, media agencies).
- Ensure cost-effective planning and optimal resource allocation.
G. Reporting & Performance
- Prepare monthly and quarterly marketing performance reports, including KPIs, ROI, engagement insights, and recommendations.
- Track campaign effectiveness and propose corrective actions when needed.
- Maintain a repository of marketing assets, documentation, and institutional branding materials.
