Organizational Context
The International Federation of Red Cross and Red Crescent Societies (IFRC) is the world’s largest humanitarian network, with 191 member National Red Cross and Red Crescent Societies. IFRC uses the Triple R – response, resilience and respect – to deliver on Strategy 2030. IFRC responds to disasters and crises, ensuring timely, coordinated and locally led humanitarian action. IFRC supports its members in building community resilience in the areas of climate and environment, health and wellbeing, and migration and displacement. IFRC promotes respect for our fundamental principles of humanity, impartiality, neutrality, independence, voluntary service, unity, and universality, including in our work on values, power and inclusion. The IFRC focuses throughout on our core mandate – our raison d’être – of strategic and operational coordination, humanitarian diplomacy, National Society development, and accountability.
IFRC is led by its Secretary General and has its Headquarters in Geneva and five regional offices in Africa (Nairobi); the Americas (Panama); Asia Pacific (Kuala Lumpur); Europe (Budapest); and MENA (Beirut) as well as representation offices, service centres and delegations across the globe.
The IFRC has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the Red Cross and Red Crescent Movement, including sexual exploitation and abuse, sexual harassment and other forms of harassment, abuse of authority, discrimination, and lack of integrity (including but not limited to financial misconduct). IFRC also adheres to strict child safeguarding principles.
The IFRC Humanitarian Diplomacy and Communications Department is part of the Humanitarian Diplomacy and Digitalization Division. This position reports to the Lead, Digital Communications and Engagement. The Digital Communications Team is a global function led from IFRC Headquarters in Geneva. Its core operational capacity is based in the MENA Regional Office in Beirut, complemented by team members located across other strategic locations to provide coordinated global support. Working closely with headquarters, regional offices, delegations and National Societies, the team strengthens IFRC's digital communication ecosystem through coordinated digital communications, digital content, innovation and support to organizational priorities, campaigns and emergency communications.
Job Purpose
Under the guidance and direct supervision of the Lead, Digital Communications and Engagement, the Senior Officer, Digital Content Producer is responsible for leading the editorial management, content production and publishing of IFRC's global digital platforms, with primary responsibility for the organization's global website.
The role ensures digital content is timely, accurate, engaging and aligned with IFRC's editorial standards, organizational priorities and strategic objectives. Working closely with headquarters, regional offices and National Societies, the incumbent develops compelling digital and multimedia content, manages multilingual publishing, and contributes to amplifying locally led humanitarian action through high-quality storytelling.
The position also leads the production and continuous improvement of IFRC's global website and digital publishing practices, using audience insights, analytics, SEO and emerging digital technologies to enhance content quality, user experience and organizational impact.
Job Duties and Responsibilities
Website Management and Digital Publishing
- Lead the editorial management and day-to-day operation of IFRC's global website, ensuring it remains the organization's primary digital platform.
- Manage the publishing, maintenance and continuous improvement of website content, ensuring accuracy, accessibility, consistency and compliance with IFRC editorial standards.
- Coordinate the work of multilingual content editors to ensure timely publication and consistency across language versions.
- Identify opportunities to improve website functionality and user experience, working closely with technical teams to implement enhancements.
Digital Content Production and Storytelling
- Produce, edit and publish high-quality digital content that supports IFRC's organizational priorities, humanitarian operations and advocacy objectives.
- Develop compelling written, visual and multimedia stories that amplify locally led humanitarian action and community voices.
- Produce and manage the IFRC podcast, including editorial planning, production, promotion and performance monitoring.
- Support the implementation of digital communication plans by developing content packages and digital assets for priority initiatives and emergency communications.
Editorial Management and Quality Assurance
- Ensure digital content reflects IFRC's editorial standards, brand guidelines and strategic messaging.
- Review, edit and optimize digital content to ensure consistency, accuracy, accessibility and audience relevance.
- Coordinate editorial workflows and publishing schedules to ensure timely delivery of priority content.
Digital Content Optimization
- Monitor website and content performance using analytics, SEO and audience insights.
- Recommend and implement improvements to strengthen content discoverability, user experience and digital performance.
- Apply emerging digital tools and AI-enabled technologies to improve content production and publishing workflows.
Collaboration and Technical Support
- Work closely with the Lead, Digital Communications and Engagement to implement digital communication priorities and support the coordination of digital content across headquarters, regional offices and National Societies.
- Collaborate with communications colleagues, technical teams and external suppliers to ensure the timely production and publication of digital content.
- Provide technical guidance and support on website publishing, content management systems and digital publishing standards across the organization.
Required Education
- University degree in Communications, Journalism, Digital Communications, Digital Media, Public Relations or another relevant field.
Preferred Education
- Specialized training or certification in digital content production, website management, multimedia production, SEO, digital analytics or AI-enabled communication tools.
Required Experience
- Minimum 7 years of progressively responsible experience in digital communications, digital content production, journalism, editorial communications or a related field.
- Demonstrated experience producing, editing and publishing digital content across websites and other digital platforms.
- Experience managing digital content across websites and other digital platforms using content management systems (CMS).
- Strong experience in digital storytelling, multimedia content production and editorial planning.
- Experience using analytics, SEO and digital publishing best practices to optimize content performance and user experience.
- Experience working collaboratively in multicultural and decentralized organizations, coordinating with multiple stakeholders and contributors.
Preferred Experience
- Experience in the humanitarian, development, international organization or non-profit sector.
- Experience producing podcasts, audiovisual content or other multimedia products.
- Experience using AI-enabled content creation tools and emerging digital technologies.
Required Knowledge, Skills
- Strong knowledge of digital content production, storytelling, editorial planning and digital publishing across multiple digital platforms.
- Demonstrated knowledge of content management systems (CMS), SEO, digital analytics, accessibility standards and content optimization.
- Excellent writing, editing and multimedia storytelling skills, with the ability to create engaging content for diverse audiences and digital formats.
- Proficiency in digital content production tools, multimedia editing software and emerging technologies, including AI-enabled communication tools.
- Strong project management and organizational skills, with the ability to manage multiple priorities and deliver high-quality outputs under tight deadlines.
- Excellent interpersonal, collaboration and communication skills, with the ability to work effectively across multicultural and multidisciplinary teams.
- Creative, proactive and audience-focused, with strong editorial judgement and attention to detail.
- Demonstrated core proficiency in (a) digital communication & collaboration, (b) basic digital content creation, (c) digital safety & security, (d) data literacy, and (e) problem solving with technology (including responsible use of AI assistants.
- Understanding of and commitment to IFRC’s mission and values.
Rquired Languages
- Fluent spoken and written English and Arabic
Preferred Languages
- Good command of another IFRC official language (French, Spanish)
Competencies, Values and Comments
- Values: Respect for diversity; Integrity; Professionalism; Accountability
- Core competencies: Communication; Collaboration and teamwork; Judgement and decision making; National society and customer relations; Creativity and innovation; Building trust
Important notes::
- This is a national position, open to Lebanese nationals.
- A confirmation email will be sent to you upon submitting your application. Please ensure that you verify your email address using the link provided in the email; otherwise, your application will not be received and, therefore, cannot be considered or assessed.
- The closing date and time for this vacancy are based on Geneva time. Applications must be submitted by 23:59 (11:59 PM) Geneva time on the advertised closing date.
IFRC Disclaimer
IFRC has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the Red Cross and Red Crescent Movement, including sexual exploitation and abuse, sexual harassment and other forms of harassment, abuse of authority, discrimination, and lack of integrity (including but not limited to financial misconduct). IFRC also adheres to strict child safeguarding principles.
If you appointed to or undertake a role within IFRC, whether as staff, staff on loan or secondees, you will be subject to the organization's Code of Conduct, which is available here and on our website.
Note: All offers of employment will be subject to satisfactory references and appropriate screening checks, which include prior professional conduct checks and review of criminal records. IFRC will request a conduct check from all prior employers for a period of 5 years, including but not limited to employers who like IFRC participate in the Misconduct Disclosure Scheme. For more details on the Scheme, please see ont-style: italic;">THE MISCONDUCT DISCLOSURE SCHEME — SCHR.
IFRC ensures equal employment opportunities!
