General Tasks
1. Content Creation & Planning
- Develop monthly and weekly content calendars for assigned accounts, aligned with campaigns, product launches, sales priorities, and key dates.
- Create content including photos, videos, Reels, Stories, posts, carousels, campaigns, and promotional materials.
- Photograph and film products, fashion pieces, styled looks, stores, team members, activities, events, and behind-the-scenes content.
- Write engaging captions, headlines, calls-to-action, and hashtags in Arabic, English, and French as relevant to each audience.
- Edit and adapt content to each platform's formats and best practices while maintaining consistent brand quality.
- Represent the brands on camera when needed, communicating their identity, products, stories, and values.
- Research sustainable fashion, second-hand, vintage, upcycling, circular fashion, textile waste, reuse, and industry trends to develop relevant content ideas.
- Highlight the social and environmental impact of La Boutique Sociale and arcenciel through storytelling.
2. Social Media & Community Management
- Publish and schedule approved content according to the content calendar.
- Manage daily activity across assigned social media accounts (e.g., Instagram, Facebook, TikTok).
- Monitor and respond to comments, messages, mentions, and tags within agreed response times, referring sales and order inquiries to the relevant team.
- Engage with followers and customers and communicate relevant information about products, stores, events, and activities.
- Escalate complaints, negative comments, or sensitive issues to the direct supervisor in line with approved procedures.
- Monitor trends, formats, sounds, and relevant topics to identify content opportunities.
- Identify and coordinate collaborations with relevant influencers, content creators, and partner accounts, in line with approved guidelines.
3. Product, Commercial & Event Content
- Create content that supports product visibility, sales, campaigns, and brand awareness, and drives traffic to the websites and stores.
- Coordinate with the E-Commerce & Sales Channels Officer and relevant teams to obtain accurate product information, prices, availability, and promotions.
- Cover selected markets, pop-ups, workshops, events, and campaigns through photos, videos, and live Stories.
- Participate in and represent the brands at exhibitions, vintage markets, pop-ups, workshops, and promotional events.
- Prepare pre-event, live, and post-event content.
4. Content Organization & Coordination
- Maintain an organized digital library of photos, videos, graphics, and published content.
- Coordinate with employees and relevant teams to collect information and content requirements.
- Submit content for review and approval and apply required revisions.
- Maintain updated content calendars, files, and publication records.
5. Performance Monitoring
- Monitor weekly and monthly performance across all assigned accounts.
- Track key indicators such as reach, views, engagement rate, follower growth, saves, shares, messages received, and website link clicks.
- Identify successful and underperforming content and recommend improvements.
- Prepare a monthly performance report for the direct supervisor, including insights and recommendations for the following month.
6. Brand Representation
- Ensure all content respects the approved brand identity, visual guidelines, tone of voice, and communication standards.
- Ensure accurate and respectful representation of employees, clients, partners, and beneficiaries, and obtain their consent before photographing or filming them.
- Ensure communication reflects arcenciel’s values of social impact, sustainability, reuse, circularity, community engagement and inclusion.
Working Conditions
- Job Constraints: Occasional evening and weekend work during events, markets, and pop-ups; travel within Lebanon; handling and transporting products and display materials.
- Tools, Software used: Instagram, Facebook, TikTok, Meta Business Suite, CapCut or similar video-editing apps, Canva, photo-editing tools, social media scheduling tools, AI-powered tools for content support, and photography equipment or smartphone cameras.
- Workplace: Sed el Bauchrieh, with field work at events, markets, pop-ups, and partner locations.
- Working Schedule: From Monday To Friday, 8 hours per day
Requirements
Skill set and competencies
- Passion for fashion, styling, creativity, and visual storytelling.
- Basic understanding of the fashion industry, with a willingness to learn more about sustainable fashion, second-hand clothing, vintage, and upcycling.
- Strong photography, video shooting, and mobile video-editing skills (Reels/TikTok formats).
- Strong copywriting skills, with the ability to adapt the tone of voice to each brand and platform.
- Strong communication and interpersonal skills.
- A confident, friendly, and positive personality, comfortable appearing on camera, presenting products, and communicating with people in public.
- Creativity, initiative, and the ability to propose fresh and original ideas.
- Willingness to participate in exhibitions, markets, events, and other brand representation activities.
- Knowledge of current social media trends, content formats, and scheduling and publishing tools.
- Ability to read social media analytics and turn them into practical recommendations.
- Strong organizational skills and attention to detail, with the ability to manage multiple accounts, projects, and deadlines simultaneously.
- Ability to work independently while collaborating effectively with a team.
- Flexibility, adaptability, and enthusiasm for learning.
- Ability to adapt the communication style to the mission and values of arcenciel.
Level of Education and Experience
Bachelor's degree or relevant diploma in Marketing, Communication, Digital Media, Fashion Marketing, or a related field. In addition to 1–3 years of relevant experience in content creation, social media management, or digital marketing. A portfolio of previous work (photos, videos, or accounts managed) is required.
