Al Midan NGO is seeking a creative and proactive Social Media & Audience Growth officer to lead the digital presence and audience development of a new initiative, with a particular focus on Instagram and TikTok.
The selected candidate will be responsible for developing and implementing engaging social media strategies, creating and managing relevant content, monitoring digital trends and audience behavior, and contributing to the growth and visibility of the initiative.
The ideal candidate has a strong understanding of Gen Z digital culture, current social media trends, platform algorithms, and content formats, and knows how to transform creative content into meaningful reach, engagement, and audience growth.
Major Responsibilities
1. Social Media Management & Content Planning
- Manage and maintain the initiative’s social media presence, particularly on Instagram and TikTok.
- Develop and maintain a consistent and engaging content calendar.
- Ensure regular publishing and an active, relevant, and professional digital presence.
- Manage direct messages, comments, and audience interactions in a timely and appropriate manner.
- Ensure consistency in messaging, tone, and overall digital identity.
2. Content Development & Trend Monitoring
- Develop creative content ideas tailored to students, Gen Z audiences, and young adults.
- Stay up to date with Instagram and TikTok trends, algorithms, sounds, formats, memes, and editing styles.
- Identify emerging digital trends and opportunities relevant to the initiative.
- Test different content formats, concepts, and approaches to identify what resonates most effectively with the target audience.
- Keep the initiative’s online presence modern, dynamic, creative, and relevant.
3. Audience Growth & Engagement
- Develop and implement strategies to increase reach, engagement, followers, shares, saves, and conversions.
- Build and strengthen an active online community around the initiative.
- Understand the interests, behaviors, and digital preferences of the target audience.
- Identify opportunities to improve audience interaction, participation, and retention.
4. Performance Monitoring & Optimization
- Monitor social media performance and key platform insights.
- Analyze content performance and audience engagement.
- Use data and insights to continuously improve content and audience-growth strategies.
- Adapt approaches based on changes in algorithms, trends, platform features, and audience behavior.
- Provide periodic updates on social media performance and growth.
Job Requirements
Work Experience
- Relevant experience in social media management, content creation, digital marketing, audience growth, or a related field.
- Demonstrated experience managing Instagram and/or TikTok accounts is highly desirable.
- Previous experience developing content targeting youth, students, or Gen Z audiences is an asset.
Skills & Competencies
- Strong knowledge of Instagram and TikTok, including current trends, formats, and platform dynamics.
- Strong understanding of Gen Z digital culture and online engagement.
- Ability to develop creative, engaging, and audience-focused content.
- Understanding of social media analytics and the ability to use insights to improve performance.
- Strong communication and interpersonal skills.
- Creativity, initiative, adaptability, and attention to detail.
- Ability to work independently while coordinating effectively with the Al Midan team.
- Strong understanding of audience growth, rather than simply maintaining social media accounts.
Education
- A university degree or diploma in Marketing, Digital Marketing, Communications, Media, Advertising, Business, or a related field is preferred.
- Relevant practical experience and a strong portfolio may also be considered.
Language Skills
- Fluency in Arabic is required. Good command of English is preferred.
Application Process
- Interested candidates should submit:
- An updated CV.
- A short description of their most recent and relevant social media experience.
- Where available, links or examples of social media accounts they have managed, campaigns they have contributed to, or content they have created.
Al Midan NGO is committed to equal opportunity and encourages qualified candidates to apply regardless of gender, background, or disability.
