About Affinity Power & Control
Affinity Power & Control is one of the MENA region's leading specialists in power and control systems. From our base in Jordan, we design, supply, and commission SCADA and automation, PV solar, substations, and Battery Energy Storage Systems (BESS) for commercial, industrial, and utility-scale clients across the region. Our work spans 20+ countries and ranges from single-site industrial installations to large utility-scale renewable projects, delivering more than 7 GW of smart energy and control infrastructure to date. We partner with developers, EPCs, consultants, and utilities who need solutions that are both technically rigorous and commercially sound, and we back every system we sell with a strong in-house engineering team, from first design through commissioning and beyond.
About the Position
This is a client-facing, field-oriented role that bridges technical engineering and business development. You'll grow revenue by winning new clients, deepening existing relationships, and translating complex technical solutions into clear, compelling commercial proposals.
You don't need to have sold SCADA systems before. What matters is that you come from a technical sales background, ideally electrical engineering or renewable energy, and that you can learn our solutions quickly, explain them simply, and earn the trust of engineers, consultants, and decision-makers. Our technical team will support you on the specifics; we'll rely on you to own the customer relationship and the commercial outcome.
If you're technically curious, comfortable managing long sales cycles, and motivated by clean energy and smart infrastructure, this role is built for you.
What You'll Do
Business Development & Sales
- Identify, develop, and close new business opportunities across our solution areas, PV solar, SCADA and automation, substations, and BESS, in commercial, industrial, and utility-scale segments.
- Approach and qualify new clients: factories, developers, EPCs, consultants, and utilities.
- Prepare quotations, proposals, and tenders in response to client RFQs and RFPs, in coordination with the technical team.
- Lead and support commercial negotiations through to contract award.
- Own the full sales cycle and consistently meet or exceed monthly and annual targets.
Technical & Pre-Sales
- Run technical consultations and pre-sales discussions, articulating system capabilities, integration needs, and value in terms the client understands.
- Work closely with the engineering team so that every proposal is technically feasible and aligned with project scope and design standards.
- Support the preparation of high-level system concepts and functional specifications for client review during the pre-sales phase.
- Act as the primary point of contact from first inquiry through contract award, then hand over cleanly to the delivery team.
Client & Market Development
- Build and maintain long-term relationships with clients, consultants, EPCs, and key stakeholders in the energy sector.
- Track market trends, competitor activity, and emerging technologies, and feed insights back into our go-to-market approach.
- Represent Affinity at exhibitions, industry forums, and client events to strengthen our presence and generate leads.
- Support marketing efforts through project showcasing, lead generation, and input into company profiles and presentations.
Reporting & Coordination
- Maintain accurate records of your pipeline, forecasts, targets, and client interactions using CRM tools.
- Prepare regular, clear performance reports on sales and opportunities.
- Coordinate with procurement and project management to ensure proposed solutions are delivered on time and on budget.
- Support project kick-off and scope clarification to keep customer satisfaction high after the sale.
What You'll Bring
Education
- Bachelor's degree in Electrical Engineering, Energy Engineering, Mechatronics, Communications Engineering, or a related technical discipline.
- Additional background in Business, Marketing, or Project Management is a plus.
Experience
- Minimum 3 years in technical or B2B sales, business development, or pre-sales, ideally in electrical engineering, renewable energy, or industrial/energy systems.
- A proven track record of meeting or exceeding sales targets in a technical selling environment.
- Direct experience with SCADA, automation, PV solar, or BESS is a strong advantage but not required, we'll support the right candidate in building this knowledge.
Technical Understanding (advantage, and developed on the job)
- Familiarity with power systems, control, and communications is valued: SCADA platforms, PLCs/HMIs, Power Plant Controllers, and protocols such as Modbus, DNP3, or IEC 61850.
- Comfort reading and commenting on single-line diagrams, system architectures, and technical specifications.
- A general grasp of Ethernet and TCP/IP networking as it relates to automation systems.
- Where you don't yet have this depth, a genuine willingness and ability to learn it quickly is what counts.
Skills
- Strong sales, negotiation, and persuasion skills.
- The ability to translate technical concepts into simple, practical language for a commercial audience.
- Confident presentation and proposal-writing skills.
- Sharp analytical skills, able to read client needs, spot gaps, and propose tailored solutions.
- Well organized, able to manage multiple opportunities under tight deadlines.
- A collaborative approach, working comfortably alongside engineering, procurement, and project management.
- Proficiency in Microsoft Office and CRM systems.
Languages
- Fluency in Arabic and English (minimum High B2 / C1 level).
Other Requirements
- Willingness to travel to client and project sites within Jordan and, as needed, the wider region.
- A valid driver's license and willingness to use your own car for business travel (mileage/travel reimbursed per company policy).
Why Affinity
- Work at the front edge of the region's clean-energy and smart-infrastructure transition.
- Sell solutions you can stand behind, backed by a strong technical team.
- A role with real ownership of client relationships and commercial outcomes, and clear targets to grow against.
