What You'll Do
Brand & Campaign Management
- Contribute to annual and quarterly marketing plans for each brand
- Develop and oversee campaigns, promotions, events, and new product launches from concept through execution
- Monitor the market and competitors, and propose new marketing ideas and opportunities
- Ensure digital, field, and trade activities are integrated under a clear direction for each brand
Marketing Agency Management
- Manage day-to-day communication with the marketing agency and prepare briefs for campaigns, content, and activities
- Review and approve content plans, designs, videos, campaigns, and creative ideas
- Provide feedback, follow up on revisions and execution, and ensure quality and deadlines are met
- Evaluate agency performance against campaign objectives
Brand Identity
- Work with designers and agencies to develop and update Brand Guidelines
- Ensure all designs, campaigns, and marketing materials align with brand identity and messaging
- Review and approve creative materials before publishing or production
Digital Marketing & Social Media
- Oversee brand accounts and monthly content plans
- Monitor digital advertising campaigns, budgets, and target audiences with the agency
- Track and analyze content and campaign performance, and optimize based on results
Budgets & Suppliers
- Contribute to annual marketing budgets and track expenses against approved budgets
- Manage marketing communication with suppliers regarding plans, campaigns, budgets, approvals, and invoices
- Follow up on invoices and Marketing Claims from submission through approval and settlement
Sales & Trade Marketing
- Work continuously with sales and trade marketing teams to align marketing plans with market needs
- Coordinate on campaigns, product launches, promotions, in-store space, and sampling/events
- Ensure brand execution at points of sale aligns with identity and campaigns
What You'll Bring
- Bachelor's degree in Marketing, Business Administration, or related field
- 3–5 years of marketing experience, ideally in FMCG or retail/distribution
- Proven experience managing agencies, writing briefs, and reviewing creative work
- Experience with suppliers and brand owners; familiarity with Marketing Claims is a plus
- Strong digital marketing and social media skills
- Good understanding of brand identity, Brand Guidelines, and trade marketing/POS activities
- Proficiency in Microsoft Office, especially Excel and PowerPoint
- Strong communication, negotiation, and organizational skills
- Fluent in Arabic and English
